Revenue Development & Fundraising Certificate – Part 1: Fundraising Landscape (Spring 2023 – In-Person)

Revenue Development & Fundraising Certificate with facilitator Michelle Conn

4/11, 4/25, & 5/9/2023 ; Group Coaching Sessions 4/18/2023 & 5/2/2023 (Zoom)

Asking for money can be hard; ensuring that you have the money necessary to provide your programs and services is essential to helping the people counting on you. The Revenue Development & Fundraising Certificate is comprised of three core classes and two electives, giving time for each participant to truly explore the elements of fundraising in depth.

Through a cohort model, nonprofit development professionals will build a connected community with a culture of learning and feedback. Participants will learn best practices in the field and walk away with a fundraising plan ready for implementation. (Lunch is provided.)

New for 2023, the Revenue Development & Fundraising Certificate will incorporate group coaching in addition to the core workshops to provide additional opportunities for participants to process, retain, and incorporate the information presented.

(To complete the Revenue Development & Fundraising Certificate, complete the core workshops, group coaching sessions, plus two elective workshops. You may choose any CNM workshop to fulfill your elective requirement. To sign up, register for Part 1 and you will be automatically enrolled in the three core workshops and coaching sessions.)

Part 1:  Fundraising Landscape    4/11/2023  (9:00 AM - 2:30 PM CST)

Part 1 is an engaging session offer/ing participants the opportunity to learn in an interactive /experience with everyone involved. In this session, participants will evaluate current fundraising trends and how they apply to participants’ nonprofits. Participants will also examine how to maximize volunteer time and talents and begin to develop personalized fundraising plans. Pre-course work is assigned after registration and homework is assigned throughout the course to maximize learning.

Learning Objectives:
•    Identify and incorporate relevant fundraising trends
•    Recruit and effectively engage volunteers to support fundraising efforts
•    Create a personalized fundraising plan to guide their efforts

Part 2: Laying the Foundation - 4/25/2023 (9:00 AM - 2:30 PM CST)

In the second session, participants will dive deeper into the cycle of development - the process through which we identify, cultivate, solicit, and steward the gifts from major investors to our organizations. From the homework and activities in the first session, participants will begin to develop their own organizational fundraising plans. 

Learning Objectives:
•    Identify donors for focused cultivation/continued relationship
•    Develop cultivation/engagement strategies
•    Determine who and how to ask for financial support

Part 3: Strategic Communication - 5/9/2023 9:00 AM - 2:30 PM (CST)

In this highly interactive final session, participants will “put it all together.” Participants will give an overview talk highlighting the nonprofit they represent, make an ask, and share their fundraising plans. Participants will have the opportunity to enhance their development by practicing skills learned and receive real-time coaching and feedback to ensure immediate transferability to the workplace!

Learning Objectives:
•    Give a compelling and engaging overview talk to draw donors into their work
•    Make an effective ask for financial support
•    Utilize a personalized fundraising plan to guide their efforts 

(*CNM reserves the right to move in-person workshops to Zoom or an alternate location if public health conditions or other logistical considerations warrant.)

*Workshop times are Central Standard Time.