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Goodwill Industries of Middle TN

Vice President of Marketing

Goodwill Industries of Middle TN


Job Summary

The Vice President of Marketing is responsible for all activities related to the marketing strategy and achievement of business goals. This person will be responsible for developing and executing a holistic marketing strategy that ladders up to company goals, as well as building and inspiring a team of high performers. Specific responsibilities will include leading the charge in in evolving how Goodwill Industries of Middle Tennessee approaches multi-channel marketing and the use of data analytics to drive business outcomes. This person will be a marketing Change Agent who has the skills and ability to guide the organization in new and innovative ways. Demonstrated creativity is a must. The ability to establish positive working relationships across the organization is necessary, along with a passion for our mission at Goodwill.

Job Responsibilities

Essential Functions

  • Responsible for the overall vision, annual plan and P&L associated with all marketing activities.
  • Lead the development and implementation of a multi-channel marketing strategy.
  • Establish a measurement plan to optimize sales, market share and revenue growth.
  • Leverage data to identify meaningful insights on how to reach target customers.
  • Stay current on the marketing landscape, trends, best practices, and competitor strategies.
  • Establish and implement programs to drive customer acquisition and grow revenue in new ways; rigorously measure initiatives and scale effectively.
  • Implement advanced analytical tracking of all marketing initiatives and manage data so it can be easily interpreted and leveraged.
  • Work effectively and collaboratively across the organization to advance strategic initiatives.
  • Attract, lead and motivate a high-performing team.
  • Identify, engage and maintain relationships with agency partners; manage evaluations, contract negotiation, and renewals.
  • As a senior member of the Marketing Leadership Team, will be expected to proactively roll up sleeves and execute, and provide frequent updates to executives and company stakeholders.



Additional Information


How to Apply

Please go to our website and apply: https://goodwillmiddletn.wd5.myworkdayjobs.com/en-US/goodwill/job/Nashville-TN/Vice-President-of-Marketing_14655


  • Date Posted: January 5, 2023
  • Type: Full-Time
  • Job Function: Information Technology
  • Service Area: Social / Human Services