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Governor's Early Literacy Foundation

Communications Coordinator

Governor's Early Literacy Foundation


Job Summary

Are you an artistic, energetic team player? Are you looking for a creative role that helps Tennessee’s children become lifelong learners? Do you want to join a collaborative team of fun, driven individuals?

Governor’s Early Literacy Foundation (GELF) equips Tennessee’s children with books and innovative literacy tools that encourage lifelong learning for a brighter future. GELF is a non-partisan 501c3 driven by a mission to strengthen early literacy in Tennessee by acting as a thought leader, advisor, and catalyst for programs across the state. These programs include Birth-5 Book Delivery through Dolly Parton’s Imagination Library, K-3 Home Library, Caregiver Engagement, Book Buses, and Storybook Trails. GELF was founded in 2004 by former Gov. Phil Bredesen as a public-private partnership to sustain Dolly Parton’s Imagination Library in Tennessee, giving all birth to age five children the opportunity to receive books in the mail at no cost to families. GELF has grown from solely a book-gifting program partner to an early literacy organization driven by a vision where all Tennessee children have access to the resources, guidance, and support they need to become lifelong learners.

We are seeking a collaborative, creative individual to be the Communications Coordinator. This role will work with the Foundation’s Communications Director to coordinate the marketing and communications activities of the Governor’s Early Literacy Foundation (GELF), including the production of marketing materials, outreach with media in alignment with public relations strategy, digital marketing through social media and website, and maintaining brand messaging for the Foundation and its key programs and initiatives. This is a role that will assist and implement the marketing and communications efforts of the Foundation, which is fun, exciting, and creative work. Our desire is to find a person that is passionate about our mission and enjoys brainstorming new creative ideas and producing high-quality messaging and content.

Reporting directly to the Communications Director, the Communications Coordinator works collaboratively with the GELF team, outside partners, and vendors to actively manage, enhance, and grow the Foundation’s awareness.

The Communications Coordinator is a collaborative, sociable professional capable of thinking creatively and creating content with a strong desire to learn. This driven individual thrives in a fast-paced, dynamic work environment and has strong written and verbal communication skills. A collaborative team player, the ideal candidate has strong attention to detail and appreciates the urgency to strengthen early literacy in Tennessee.

Job Responsibilities


The foundation has experienced a steep growth trajectory and has recognized the need to add capacity by adding an additional role to our Communications team. Our Foundation is seeking to bring on a Communications Coordinator who will support the day-to-day communications and marketing responsibilities.

This individual will work directly with our Communications Director, outsourced creative firm, vendors, and GELF team to ensure the Foundation’s messaging and branding is consistent, representative across channels, and maintains a high-quality presentation. For the right candidate, this exciting role will contribute to shaping awareness of the Foundation’s mission and programs as it expands its early literacy footprint in Tennessee.


  • Social Media:

    • Monitors social media trends and analytics to determine social media themes.
    • Distributes social media toolkit to partners and stakeholders, in alignment with GELF editorial calendar
  • Website:
    • Audits and updates website content to ensure updated information.
    • Collects and reports website analytics
  • Email Marketing:

    • Manages and compiles content for and edits GELF’s statewide e-newsletter, The Community Classroom.
    • Assists Program Managers with their individual email marketing campaigns
  • Vendor Relations: Coordinates pricing and orders with local vendors for promotional items and print materials
  • Photography/Videography: Capture footage and take photos at GELF events and activities
  • Media Outreach:
    • Organizes press lists and makes targeted pitches for news stories.
    • Collects news coverage reports for key campaigns. 
  • Copyeditor: Reviews and drafts communications, including but not limited to written materials and content related to key campaigns
  • Brand Organization:
    • Enhances GELF’s branding guidelines and streamlines program branding guidelines, ensuring consistent messaging and visual representation.
    • Assists Program Managers with distributing relevant program branding information
  • Collaborator: Works with the Communications Director, Development Director, and Program Managers to update existing marketing materials, messaging, and engaging presentations for special events
  • Designer: Creates graphics and illustrations consistent with GELF’s branding guidelines that communicate messaging and capture audiences
  • Communicator: A self-aware, emotionally intelligent, conscious member of the team that values self-improvement and lifelong learning. 

Team Member: As a nonprofit team, we often take on other duties outside of the traditional scope of our work; you’ll join us in doing what it takes to support our mission and strengthen early literacy in Tennessee!


  • College degree in marketing or communications or 2+ years of equivalent work experience.
  • Nonprofit marketing or communications experience is a plus.
  • Proficiency with Adobe InDesign, Adobe Illustrator, Microsoft Word, Excel, PowerPoint, and Canva.
  • Experience with graphic design is a must, and illustration skills are a plus.
  • Excellent verbal and written communication skills.
  • Proven organizational skills.

Additional Information


  • Competitive salary 
  • Health Insurance
  • Life Insurance
  • Dental Insurance
  • Vision Insurance
  • TN Consolidated Retirement
  • 401K 
  • Great team and office culture

How to Apply


  • Date Posted: August 20, 2023
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Children / Youth
  • Start Date: 10/02/2023
  • Salary Range: $50,000-$60,000
  • Working Hours: M-F 8:30am -4:30pm