Social Media 101: Foundational Tools and Strategies to Build Effective Social Media Campaigns (Zoom)

Facilitator: Dr. Kevin Trowbridge

For more than a decade, web-based and mobile technologies have been changing the way we interact with information, people and organizations. This half-day workshop is designed for those who want to use social media to advance their organization’s mission.

Topics will include:

• Surveying the digital media landscape
• Creating a research-informed social strategy
• Developing personas to better understand your audience
• Articulating goals and SMART objectives
• Ideating potential strategies
• Creating basic content to engage your audience

Note: This workshop can be used as an elective for all CNM Certificate programs requiring additional electives for completion.

*Workshop times are Central Standard Time.