Communicating Your Organization’s Mission: Brand Strategy for Nonprofit Fundraisers (Online Classroom)

Communicating well with donors and supporters is always critical to your mission success—now more than ever. How do you ensure that you’re connecting with the right donors to sustain and scale the impact of your vital work during these uncertain times? In this workshop, learn how to break through the noise by creating a clear and focused narrative that builds on your mission and engages the right supporters. We’ll discover the components of a strong brand, define your organization’s brand identity, and refine your core message. Leave the session with a foundation for all of your communications, along with tools and strategies for maintaining a consistent brand and writing effective content.

Learning Objectives:
•    Understand the specific components of branding
•    Create a framework for strategic branding and communication 
•    Build a foundation for strengthening communication of your organization’s mission
 

Suggested Career Path: Organizational Leader (Advanced-career nonprofit professionals at the senior level; C-suite and Director levels) and/or any individual who needs to communicate about an organization's work