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Communicating Your Organization’s Mission: Brand Strategy for Nonprofits

Creating simple, memorable ways to speak and write consistently about your organization’s work can be transformational. A clearly defined and consistently implemented brand and communication strategy is key to ensuring that all points of contact with your organization reinforce the right messages.

In this workshop, learn tips, tools and best practices for effective communication and discover how you can improve your fundraising, outreach and relationship-building communications through infusing your brand identity into all aspects of messaging. Through examples and hands-on exercises, we will focus on specific, tangible steps you can take regardless of your marketing experience or organization’s budget. Leave the session with a foundation for your organization’s communication, along with insights and tools you can use to continue to represent your mission and make an impact.

 

Topics Addressed: communication, brand strategy, storytelling

Course Level: Introductory

Who should attend: Communications, marketing and development leaders; executive directors; board members; any person who works on communication for their organization

Method of Facilitation: hands-on workshop, group discussion, case studies and examples

 

This work will amplify the impact of nonprofits by helping participants:

· Understand the specific components of branding

· Create a framework for strategic branding and communication

· Build a foundation for strengthening communication of your organization’s mission

 

Quotes from previous participants:

“This was a very good workshop! The exercises were great and engaging. They really got you to think and I loved that!”

“Great content delivered in a way that allows you to start – put “pen to paper” to speak. Excellent trainer!”

“This was an exceptional introduction to branding.”

“Extremely informative and engaging. The trainer seemed to have a great deal of expertise and relevant experience.”

“Lots of new information and a different way to think about our organization.”

When
June 2nd, 2020 9:00 AM   through   3:30 PM
Location
37 Peabody St., Suite 201
Nashvlle, TN 37210
United States
Contact
Phone: 6152590100
Email:
Workshop Price
Member $130 / Nonmember $260 $ 260.00
Certificate Details
Certificate Course Communicating Your Organizational Brand - Revenue Development