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American Red Cross

Regional Communications Manager

American Red Cross


Job Summary

Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services.  Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support.  Provide support, development, and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.

Job Responsibilities

  • Media Relations: Work with the regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distribution, pitching, etc.  Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate.  Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
  • Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities.  Provide training to regional disaster public affairs volunteers.  May be required to deploy to support disaster response operations outside of the home region or may be tasked to conduct public affairs volunteer training and development across the division.
  • Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
  • Marketing Support:  Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.
  • Internal Communications: Support the development of strategic and change management communications.
  • Volunteer Engagement: Support the regional communications director in building, engaging, and supervising a regional communications and disaster public affairs volunteer team.
  • The individual contributor who is fully proficient in applying subject matter knowledge.  Knowledge-based acquired from several years of experience in a particular area.  Work independently and may instruct or coach other professionals.


  • Education: Bachelor’s degree required.
  • Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs, or a related field required.
  • Management Experience: N/A
  • A current, valid driver’s license with good driving record is required.
  • Good understanding of role and industry, apply specialized knowledge.  Know what is expected in the role and expectations.
  • Proficient in the role.
  • Analyze possible solutions using standard procedures. Outstanding oral and written communication skills are required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills.
  • Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required.
  • Must be comfortable using website content management systems and other marketing tools.
  • Basic photography and videography experience preferred.
  • Willingness to serve as a media spokesperson is required; experience as a spokesperson is preferred. Strong teamwork and collaboration are required. Ability to work on a team.
  • Travel is required 40%.
  • * Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to the description’s minimum education and general experience years combined (Management experience cannot be substituted).
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. The work environment will consist of moderate noise (i.e. business office with computers, phones, and printers, light traffic).  The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.
  • DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.


  • Videography,
  • Editing skills
  • Photography.
  • Strong written skills,
  • Balance of working in a team or independently.
  • Experience with media relations
  • Familiarity with social media trends and skills.
  • Creative mindset.
  • Preferred 5 experience in media and communication

Additional Information


  • Medical and dental Vision plans
  • Health Spending Accounts & Flexible Spending Accounts
  • PTO + Holidays
  • 401K with a 5% match
  • Paid Family Leave
  • Employee Assistance
  • Disability and Insurance: Short + Long Term
  • Service Awards and recognition

How to Apply

No resumes will be accepted by mail, fax, or email.

All applicants must apply through the website:



  • Date Posted: July 3, 2024
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Social / Human Services
  • Start Date: 08/15/2024
  • Working Hours: Typical office hours flexed to accommodate needs of the mission.