The Marketing Manager sets the strategic direction for all facets of The Upper Room bi-monthly Daily Devotional Guide marketing, promotion, and circulation for all language editions (approximately 35 editions). Responsible for forecasting sales performance and meeting established revenue goals. Directs implementation of plans accessing internal staff resources and contract vendors as appropriate. Detailed analysis of results to determine the effectiveness of plans and adjustments for future efforts. Proactively supports marketing efforts internationally and establishes a “think global” perspective to the marketing function. Responsible for market expansion, circulation growth, customer retention, and driving revenue according to established plans.
Visions, communicates, and oversees the implementation of a marketing strategy that is being improved continuously – improving sales trends, retention rates, and customer awareness. Proposes entry into new markets and ways to re-imagine gaining access to a wider share of our current market demographic.
The successful candidate must have working knowledge of current marketing theories and techniques; fluency with social media tools; ability to work in a cross-functional collaborative environment; proficiency in applicable software applications, and ability to efficiently adopt and use new software tools, knowledge of, or strong ability to research, the demographic groups being served by this department and ability to track to results. Must be familiar with any, or all, of the following is a plus: spiritual formation, virtual communities, crowd-sourced content, digital publishing, marketing, and promotional knowledge. Bilingual in Spanish is a plus.
Education / Experience
Bachelor’s degree in a related field, or equivalency required. Advanced degree or post-graduate education preferred / Five plus years of related job experience; Marketing in publishing, books, and/or magazine is a plus
Medical, Dental, Vision, Life Insurance, Pension etc. Work from Home (Anywhere) position.
How to Apply
To be considered for this opportunity please send a cover letter and resume to Human Resources via email at firstname.lastname@example.org.
Discipleship Ministries is an Affirmative Action Employer. M/F/D/V EOE.
- Date Posted: April 28, 2022
- Type: Full-Time
- Job Function: Communications / Marketing / PR
- Service Area: Religious
- Start Date: 05/16/2022
- Salary Range: $53K - mid $60K
- Working Hours: 37.5 hrs; M-F 8:00 am - 4:30 pm