Marketing Coordinator

Jewish Family Service of Nashville and Middle TN, Inc.

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Job Summary

The Marketing Coordinator will help develop an overall marketing program, produce, write, review, edit all marketing materials and help to evaluate and optimize results. This individual will coordinate social media activities for the organization. This role will work collaboratively with employees from across the organization to promote agency goals and messages while maintaining and aligning with the organization’s mission. This person will play a pivotal role in integrated marketing campaigns ensuring consistency in voice and brand. The ideal candidate has a niche for communicating Jewish Family Service’s impact to many types of audiences including (but not limited to) donors, clients, prospective clients, and the news media

Job Responsibilities

• Understand the goal, audience, and our mission to create effective and compelling content, including client stories, promotions around various programs, bi-lined articles, etc.  Basic video production and graphic design skills a plus.
• Research, write, edit, and proof copy and video for all online, offline, external, and internal needs, including blogs, email marketing, press releases, flyers, ad copy and social media.
• Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, YouTube, Instagram, etc.
• Build and implement email marketing program that extends the use of content and outreach to current and potential clients as well as current and potential donors.
• Work closely with colleagues across the organization to strategize, develop and post content to social networking sites to increase visibility of programs and services.
• Monitor social media groups, trends, tools, and applications and recommend actions/next steps to internal and external stakeholders.
• Monitor the company’s overall performance in terms of engagement, including website traffic and conversion (clients as well as donors), social media performance usage reports, email marketing open rates and engagement, tracking search engine results.
• Manage the WordPress website day-to-day; work with the marketing agency to continue to update and upgrade the overall web experience and functionality as needed.
• Develop, manage, and execute online marketing strategies, and social media campaigns to increase brand awareness, generate inbound traffic and engagement, and ultimately, improve member retention and acquisition.
• Identify write and distribute press releases, which can include conducting interviews and developing relevant story background, for distribution (and timely follow-up) to a broad range of traditional media and digital media outlets.
• Collaborate with and support JFS Development team to support the organization in reaching its financial objectives.

Qualifications

• Degree in Journalism, PR, Communications, or related field
• Minimum 2-3 years of experience as a copywriter or social media coordinator
• Excellent written and verbal communication skills
• Technical knowledge and understanding of web and social media platforms, metrics, and tracking, including Google Analytics and understanding of Google AdWords
• Experience with WordPress and Constant Contact preferred
• Ability to handle the pressure of meeting tight deadlines
• Experience managing communications through website planning, management, and production

Additional Information

Benefits

How to Apply

Please email your resume and cover letter to:

Pam Kelner, Executive Director

pgkelner@jfsnashville.org

Details

• Date Posted: August 3, 2021
• Type: Part-Time
• Job Function: Communications / Marketing / PR
• Service Area: Social / Human Services
• Salary Range: $26-$30/hour based on experience
• Working Hours: 20 hours/week; flexible