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Centennial Park Conservancy

Director of Marketing and Communications

Centennial Park Conservancy

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Job Summary

DIRECTOR OF MARKETING & COMMUNICATIONS

 

Help further our mission by promoting and growing our organization and programs to engage supporters in Nashville’s historic Centennial Park and the Parthenon.

 

ABOUT THE ORGANIZATION

The Parthenon and Centennial Park have been essential parts of Nashville’s fabric for more than a century. Over 3 million people visit the Park and Parthenon annually, and as a 501(c)(3)nonprofit support organization working in partnership with Metro Parks, Centennial Park Conservancy (CPC) is committed to our mission of preserving, enhancing, and sharing these Nashville treasures to serve current and future generations. The organization is responsible for a variety of initiatives focused on caring for the Park and maintaining its vibrancy. Centennial Park Conservancy has several areas of focus, including: 

 

  • The Parthenon –  a full scale replica of the Grecian monument that operates as an engaging museum, presenting humanities exhibitions and educational programming for over 300,000 visitors annually

 

  • Musicians Corner – an outdoor music series attended by 75,000 people annually that presents free, diverse, and accessible live music for people of all ages and socio-economic groups

 

  • Kidsville – an educational program that serves over 30,000 children (ages 2-12) annually and provides free activities in the Parthenon, Park, and Metro Parks Community Centers across the city

 

  • Nashville Earth Day – the city’s official event celebrating, protecting our environment, and creating positive change through the funding of environmental projects across our city

 

  • Centennial Park Revitalization – a multi-decade partnership with Metro Parks to preserve and transform Nashville’s central park to serve current and future generations; achieved through capital improvements projects, the Centennial Park Maintenance Fund, and Parthenon Preservation Fund

 

ABOUT THE POSITION

The Director of Marketing & Communications is responsible for creating and implementing Centennial Park Conservancy’s marketing and communication strategy, branding, campaigns to: further our mission; promote the organization, Parthenon, and programs like Musicians Corner, Kidsville, and Nashville Earth Day; engage supporters, partners, and stakeholders; and help increase revenue to meet our goals and increase support for the Park and Parthenon.

 

Working collaboratively with CPC’s President, Development and Programming departments, and the Parthenon, the Marketing & Communications Director manages the organization’s marketing department that also includes a Marketing Manager. This individual directs the organization’s marketing and communication strategy and activities across traditional and digital channels. The Marketing & Communications Director is responsible for creating and implementing an operating plan that enables the department to effectively manage the concurrent marketing needs of the organization, its programs that are separate and well recognized brands, and the Parthenon. 

 

Job Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Director of Marketing & Communications will have the following primary responsibilities:

 

  • MARKETING STRATEGY & MANAGEMENT: 
    • Create and implement a comprehensive marketing and communication strategy for CPC that includes, the Parthenon and CPC programs – Musicians Corner, Kidsville, and Nashville Earth Day
    • Develop integrated marketing campaigns to grow brand awareness, increase our supporter base, and promote events for the organization, its programs, and the Parthenon
    • Create/implement ideas for marketing and promotional campaigns
    • Increase CPCs awareness among Park users to further engagement and support
    • Expand promotion of CPC and Parthenon events locally and in several regional market
    • Engage event attendees during and following events to promote future events and encourage financial support
    • Determine KPIs for the marketing department and conducting ongoing tracking and reporting
    • Determine overall marketing reach and engagement to include in partner proposals and recaps
    • Negotiate and execute advertising contracts
    • Manage marketing budget
    • Manage Marketing Manager and work collaboratively to determine an appropriate and effective distribution of responsibilities, while continually addressing staff capacity challenges to meet CPC’s extensive marketing needs during busy event seasons

 

  • WEBSITE MANAGEMENT: 
    • Direct the strategy and content management for five websites, including: conservancyonline.com, musicianscornernashville.com, kidsvilleonline.org, nashvillearthday.com, and nashvilleparthenon.com
    • Ensure websites are a positive reflection of CPC’s brands, and content/calendars are continually updated with timely and accurate information
    • Manage website redesigns and the creation of additional sites when necessary
    • Promote merchandise sales through our online store and Google Shopping and create/implement a plan to increase sales
    • Provide ongoing reporting on website visitors, engagement, and growth over time
    • Work collaboratively with President, Development, Programming, and Parthenon teams to meet internal client needs

 

  • SOCIAL MEDIA MANAGEMENT: 
    • Lead social media presence for CPC, including Musicians Corner, Kidsville, Earth Day, and the Parthenon on Instagram, Facebook, Twitter, and TikTok, including social media strategy, content calendar, content development including copywriting and design, content delivery, promoted posts, and follower engagement
    • Manage social media posts at program events
    • Create artist and vendor badges/content to promote events
    • Determine what channels should be used for each program and grow the organization’s social media presence across utilized channels
    • Promote merchandise sales through direct social media purchases and create/implement a plan to increase sales
    • Provide ongoing reporting on social media engagement, reach, and growth
    • Work collaboratively with President, Development, Programming, and Parthenon teams to meet internal client needs

 

  • EMAIL AND PRINT NEWSLETTER MANAGEMENT: 
    • Write, design, and send CPC, Musicians Corner, Kidsville, and Nashville Earth Day email newsletters, typically monthly – weekly during Musicians Corner event seasons
    • Maintain and grow email databases
    • Conduct testing to increase open rates
    • Provide ongoing reporting on email engagement, reach, and growth
    • Create and manage the development of CPC’s spring and fall print newsletter and Gratitude Report sent to supporter and partners’ homes
    • Work collaboratively with President, Development, Programming, and Parthenon teams to meet internal client needs

 

  • FUNDRAISING CAMPAIGNS & DONOR COMMUNICATIONS: 
    • Create and manage integrated marketing campaigns for fundraising across several traditional and digital channels to support our Spring Campaign, Big Payback, Giving Tuesday, and Winter Campaign
    • Create donor assets, including letters, membership cards, brochures, and rack cards
    • Serve as project manager for printing needs
    • Provide ROI reports on each campaign and make recommendations for future campaigns
    • Assist with development of partner decks to solicit corporate and foundation sponsorships
    • Work collaboratively with the Development team to meet internal client needs

 

  • GRAPHIC DESIGN:
    • Direct the design, management, and implementation of CPC, Parthenon, and program marketing assets including logos, print ads, brochures, visitor guides, postcards, posters, event banners & signage, tents, event programs, invitations, digital display ads, yard signs, billboards, promotions, and giveaways; manage graphic designers as needed
    • Work collaboratively with President, Development, Programming, and Parthenon teams to meet internal client needs

 

  • PHOTO AND VIDEO:
    • Manage event photographers and videographers to capture content; deliver promotional assets to artists
    • Develop promotional videos for organization, the Parthenon, and programs
    • Create and manage and online catalog of digital images that is well-organized and easily accessible for internal team members

 

  • PRESS RELEASES:
    • Write and distribute press releases for CPC, Parthenon, and programs, including Musicians Corner, Kidsville, and Nashville Earth Day
    • Grow PR database to increase distribution and placements
    • Solicit interviews and features
    • Manage press relationships
    • Track and report on press placements and reach
    • Work collaboratively with President, Development, Programming, and Parthenon teams to meet internal client needs

 

  • PARTNER SUPPORT: 
    • Ensure corporate and foundation partners receive agreed upon recognition in marketing and event assets
    • Provide photos and assets for partner recaps

 

  • DATA MANAGEMENT: 
    • Collect and analyze marketing data to inform decisions
    • Determine ways to connect systems to gather and share data to increase organizational effectiveness and donor communications

 

  • MEDIA PARTNERSHIPS: 
    • Manage and expand media partnerships to grow attendees, while ensuring the organization reaches a broad demographic of people and attracts a diverse audience to the Park and its events

 

  • OTHER: 
    • Manage Google ad grants and Google My Business
    • Write print articles
    • Explore the use of technology to communicate with donors and prospects, possibly including geofencing and mobile campaigns
    • Conduct surveys of park users to engage them around their needs

Qualifications

PERSONAL ATTRIBUTES

We’re searching for someone who is passionately committed to Centennial Park Conservancy’s mission, is goal-orientated with a keen sense of how to promote a nonprofit organization and its programs, proactive and on time, a team player to the core, diplomatic and discreet with excellent partner relations and listening skills, positive and flexible with intellectual curiosity and capacity to adjust to change, inclusive and empathetic with an understanding of what it means to be equitable, and humble and gracious under pressure with a high sense of integrity and sense of humor.

 

QUALIFICATIONS

The ideal candidate will possess most of the following qualifications:

 

  • Undergraduate and/or graduate degree in marketing or communications
  • 10+ years of proven marketing expertise, including: management of a marketing department; a thorough knowledge of marketing principles, strategy, branding, and channels; social media, website, and email strategy and implementation, preferably with experience in Squarespace and MailChimp
  • Graphic design experience with strong eye for design; ability to work effectively in Adobe Creative Suite
  • Strong oral and written communication skills, including copywriting, editing, and proofreading
  • Exceptional accuracy and attention to detail
  • Highly organized with an ability to prioritize, and manage multiple projects and campaigns simultaneously in a time sensitive environment with numerous internal stakeholders
  • Strong critical and creative thinking to drive effective results
  • Strong analytical skills and ability to utilize data to make informed decisions
  • Proactive, self-motivated, results-oriented, and ability to maintain a self-directed schedule
  • Ability to exercise independent judgment
  • Professional, courteous, cooperative, and positive in interactions with colleagues, partners, stakeholders, and others
  • Collaborative team player who works multiple internal an external partners to achieve mutual goals and deliver results in a timely manner
  • Committed to maintaining the integrity of confidential communications and/or activities
  • Strong knowledge of computers, including Apple programs, Microsoft Office, and Google Drive
  • Ability to work at Parthenon and program events that often take place on evenings and weekends
  • Nonprofit, greenspace, and arts industry experience a plus, preferably in Nashville

 

REPORTS TO
President

Additional Information

Benefits

COMPENSATION:

  • Compensation commensurate with experience
  • 12 paid Metro Holidays and three weeks paid time off
  • Flexible schedule
  • Comprehensive medical, dental, and vision benefits 
  • Retirement plan with 3% company match

 

LEARN MORE ABOUT CENTENNIAL PARK CONSERVANCY

conservancyonline.com

 

LEARN MORE ABOUT THE PARTHENON AND CPC PROGRAMS

nashvilleparthenon.com; musicianscorner.com; kidsvilleonline.org; nashvilleearthday.org

How to Apply

APPLYING FOR THE POSITION

Please submit your resume and cover letter through Indeed.com

Details

  • Date Posted: October 7, 2022
  • Type: Part-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Arts / Culture