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Big Brothers Big Sisters of Middle Tennessee

Digital Marketing Manager

Big Brothers Big Sisters of Middle Tennessee


Job Summary

About the Role
Big Brothers Big Sisters seeks a Digital Marketing Manager who will thrive in a growing organization that is dedicated to positively impacting more youth through high quality, 1-to-1 mentoring. In this role, you will be responsible for developing and implementing on-brand, mission-aligned content strategy and campaigns across all BBBSMT digital platforms including website, social media, email, and blog to support agency awareness, engagement, volunteer recruitment and giving objectives. Responsibilities will include day to day management and optimization as well as quarterly analytics/dashboard reporting. This role will also collaborate on the development of site design, content, navigation, traffic, and engagement strategies to ensure website and other digital platforms deliver on agency objectives.


Job Responsibilities

Day to day:
 Develop and implement content strategy and editorial calendar across website, social media, blog and email marketing platforms. Create, write, and publish dynamic content in accordance with brand guidelines
 Manage digital platform engagement and performance, ensure integrity and functionality of all content and engagement tools as well as execute ongoing content updates to support agency-wide strategic objectives
 Consistently optimize digital platform experience and performance as well as deliver quarterly digital dashboard including recommendations for continuous improvement. Key KPI’s include: website traffic, bounce rate, page views/duration, social media followers and engagement, email open rate, digital/social click-thru rate on campaign calls to action, etc.
 Partner with Director of Annual Giving and Recruitment to implement multi-channel digital campaigns to support individual giving, events and volunteer recruitment initiatives including associated results measurement
 Serve as a proactive and creative problem-solver who brings passion, enthusiasm and innovation to the Marketing and Stakeholder Engagement team and agency as a whole
 Collaborate with Programs and Operations teams to support strategic objectives, program launch and promotion, grant fulfillment and database reporting
 Oversee Community Engagement Specialist in ongoing management of BBBSMT social platforms and communities as well as manage external creative and web development vendors to ensure optimal delivery of scope of work




This Job May Be For You…..
 Proficient in new media technologies with an exceptional understanding of and passion for digital, social media, mobile and email marketing
 3-5 years of relevant digital marketing experience
 Experience managing multi-channel digital campaigns across website, social media, email, and mobile platforms including content strategy, editorial calendar, content development, publishing and optimization including analytics reporting
 Understanding of SEO, Content Management Systems (CMS), HTML and basic CSS principles. Comfortable with basic website troubleshooting with ability to make ongoing recommendations for improvement of User Experience (UX)
 Proficient in Microsoft Office, Hootsuite, Constant Contact, Google Analytics and Ads. Familiarity with Adobe Creative Cloud
 Content creating and writing ability. Understanding of production specifications and requirements for asset delivery across multiple platforms
 Strong attention-to-detail, problem solving, project management and communication skills
 Ability to multi-task, work in a fast-paced environment and meet deadlines
 Team player with desire to innovate and collaborate
 Ability to mentor and inspire high-performing team members as well as manage external vendors to deliver best-in-class service
 Passion for BBBSMT’s mission to defend the potential of Middle Tennessee youth

Bachelor’s degree in business, marketing, communications or related field.

Additional Information


Additional Information
Because we hire the best people and value our staff, Big Brothers Big Sisters of Middle TN works hard to provide competitive benefits to our team. Our comprehensive benefit package includes:
• Health Care Plan (Medical, Dental & Vision)- generous portion is paid by BBBSMT
• Company Paid Life Insurance, Short and Long Term Disability
• Immediate enrollment in our 403B retirement plan – 50% agency match of employee contributions up to 6% of pay, fully vested after 12 months
• Training & Development Programs
• Opportunities for advancement- we promote from within!
• 10 days of paid vacation
• 15 Paid holidays including the week between Christmas and New Years
• Flexible work schedule
To see more of the impact we are making: http://www.mentorakid.org

How to Apply

If this sounds like the position and organization for you, please submit a cover letter and resume to:
careers@mentorakid.org with “Your Name- Digital Marketing Manager” in the subject line.
No phone calls please. Applicants selected for an interview will be contacted.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties as assigned.
Big Brothers Big sisters of Middle Tennessee celebrates diversity and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


  • Date Posted: July 30, 2020
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Children / Youth
  • Start Date: 08/19/2020
  • Working Hours: 40 hrs/wk: M-F