Creative Content Specialist

People Loving Nashville

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Job Summary

Creative Content Specialist

Division: Development 

Reports to: Development Director

Role: Full-Time, Hourly, Non-Exempt

Location: Nashville, TN

Who we are:

People Loving Nashville (PLN) is a grassroots organization, established in 2008, whose goals are to bring Relief, Community, Connection, and Restoration. Led by the words and acts of Jesus, we listen to our neighbors experiencing hardships and partner with our community to build toward dignity, healing, and sustainability.

At People Loving Nashville, we are dedicated to creating a consistent and safe community by providing essential relief to the most vulnerable among us. Starting with food, clothing, and survival supplies, we aim to meet immediate needs while fostering trusted relationships. These connections open doors to vital resources, from obtaining IDs to navigating housing options. Our holistic Restoration program offers a place for work and healing at our flagship coffee shop, Paradeisos Coffee Company, supporting individuals as they transition from the streets to stable homes. People Loving Nashville is there every step of the way, guiding the journey from homelessness to hopefulness.

Below are some of our consistent gatherings in our approach to share relief, community, connection, and restoration to the streets.

• Monday Street Gathering, our largest street outreach, is held in the heart of Downtown Nashville.
• ​Wednesday Encampments, we visit specific encampments that receive little or no other assistance.
• Thursday Gathering, we serve micro-income apartment complexes where many friends from the streets find their first stable home. ​
• Wednesday through Friday our Restoration Program, provides body, mind, & soul enrichment resources to help newly housed individuals learn, grow, & heal from trauma to help them become sustainable within housing again through work.

Our organization comprises six different departments:

• The Administrative department keeps the organization moving forward by handling all of the finances, organizational development, HR, and general administration. 
• The Development department uses the power of storytelling to inspire, educate, and invigorate our community to see their neighbor through the lens of love & dignity. 
• The Relief and Community departments oversee all arrangements to put on each weekly gathering as well as other community initiatives both involving volunteers, staff, and partners coming together to set a table to meet immediate physical needs as well as spiritual and emotional needs.
• The Connection department works to handle the individual care of friends and neighbors the organization chooses to work alongside to build uncomplicated bridges to resources ranging from IDs to physical and mental health to addiction and recovery as well as housing navigation.
• Lastly, our PLN Industries and the Restoration Program walk alongside those who have transitioned or are transitioning off the street to build a path to sustainability through creative therapy, life skills, and employment opportunities.

Role Overview:

As a Creative Content Specialist at PLN, you will be part of an integral team in the organization. With communications with our community being crucial to our visibility and storytelling ability, the person in this role will be creating content to broadcast our story and so much more to the city of Nashville and beyond on behalf of the organization.  You will help with efforts in brand management & creative production, to ensure the success of our organization’s initiatives.  This is a fun and rather unique opportunity to tie the passion and efforts of our work in our outreach efforts as they progress to our economic development efforts with our small businesses.  Reporting to our Development Director, you will collaborate closely with internal teams to make sure content is true to our organization’s mission, while also being attention-grabbing.  Our key elements with communication are Inspiring, Educational, and Invigorating.

Job Responsibilities

Digital Marketing:

• Implement digital marketing strategies to increase online visibility and engagement.
• Analyze and report on the performance of digital campaigns, making data-driven adjustments as needed.

Social Media Campaigns:

• Plan, design, and execute engaging social media campaigns across multiple platforms.
• Develop content that reflects PLN’s mission and values.
• Monitor social media trends and incorporate best practices to enhance engagement.
• Utilize SEO best practices to optimize online content.

Email Marketing:

• Design and manage email marketing campaigns to communicate with supporters, volunteers, and donors.
• Collaborate with the team to segment email lists and personalize content to target specific audiences.
• Track and analyze email campaign performance to improve future efforts.

Website Maintenance:

• Update and maintain the PLN website, ensuring content is current and visually appealing.
• Collaborate with the development team to enhance website functionality and user experience.
• Implement SEO strategies to improve website visibility.

Design and Branding:

• Create and design various organizational materials, including signs, business cards, presentation materials, print media, and the year-end impact report.
• Ensure all designs align with PLN’s brand guidelines and voice.
• Work collaboratively with different departments to meet their design needs.

Collaboration:

• Collaborate with the team to work towards the production of engaging videos that highlight PLN’s mission, programs, and impact.
• Utilize video content to enhance social media campaigns and digital marketing efforts.
• Work with the development team to plan and produce compelling events that engage the community and promote PLN’s mission.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Proven experience in digital marketing and social media management.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with website maintenance and design (WordPress or similar platforms).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Passion for PLN’s mission and a commitment to serving the community.
• Experience in video production and event planning is a plus.

About You:

• Minimum of 3 years of professional experience in social media management and web writing.
• Proven track record of producing compelling, error-free content under tight deadlines.
• Keen attention to detail and strong organizational skills.
• Proficiency in HTML and content management systems.
• Flexible, adaptable, and able to thrive in a fast-paced environment.
• Experience with CRMs and email management platforms.
• Experience in social media content creation and graphic design
• Proficiency in graphic design software such as InDesign, Photoshop, or Canva.
• Excellent communication skills, both written and verbal.

Additional Information

Benefits

How to Apply

Application Process:

To apply, please submit your resume, cover letter, and portfolio (if applicable) to https://peoplelovingnashville.bamboohr.com/careers

We can’t wait to welcome you to the PLN family!

Equal Opportunity Employer:

PLN is proud to be an equal opportunity employer.

Details

• Date Posted: July 10, 2024
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Community Development
• Start Date: 08/12/2024
• Working Hours: 37.5 hrs/wk