CEO Conversation: Building Ambassadors from Within (In-Person)

About CEO Conversations:

CNM’s CEO Conversations series is designed to provide learning and networking opportunities exclusively for Nonprofit Executive Directors and CEOs. With a mix of educational and social gatherings, CEO Conversation events allow space for Executives to share best practices while strengthening the whole nonprofit community.

Event Description:

Employee advocacy is an intentional leadership strategy that combines marketing with human resources to drive behavioral change and empowers employees to become passionate brand advocates. Research shows that employee-generated content receives eight times more engagement than content shared by direct organization channels! Whether that leads to more donations or increased event registrations, employees are one of your biggest influencers and collectively have the power to transform your reputation.  

So, what does it take to turn passive employees into passionate brand ambassadors?

Join CNM for our next CEO conversation as we discuss employee advocacy programs to increase employee retention, happiness, and productivity – and boost your brand image! From recognition spotlights to employee rewards, learn how CEOs can enhance organizational culture while encouraging their staff to become enthusiastic representatives of their mission work. 

Featured Presenter:

Anna-Vija McClain is an expert in small business efficiency and growth. She is the Founder and CEO of Piccolo Solutions, a development firm that provides businesses with numerous ways to scale, from lead generation to workflow solutions that just celebrated their 8th year in business.

Structure & Event Timeline: 

• 8:00 am - Networking & Breakfast Bites
• 8:30 am - Introductions  
• 8:40 am - Program Presentation

** This is a nonprofit CEO-only event. Space is limited, so reserve your spot early! **

Special Needs, Accommodations, and Event Questions:

We strive to be open and inclusive with our events. Please contact Kathryn Swanton (Sr. Manager of Marketing and Special Events) at 615-544-4716 or kathryn@cnm.org if you need accommodations, special requests, or additional event-related questions.