CNM is proud to introduce our NEW Interim President & CEO, Wanda Lyle!

Develop your Campaign for The Big Payback (online)

 Registration is closed for this event

The Big Payback is right around the corner! Do you have a campaign strategy that will support your fundraising success?

When it comes to compelling messaging, you’ve likely heard that content is king. It still is, particularly when it’s relatable, inclusive, and effective. In this session, participants will explore a variety of content development methods that they will then outline in a content calendar that can be used for The Big Payback. You will leave with a content plan and fundraising tools for implementation, and there will be devoted time to develop content as well.

Participants can attend this single session or use it to build on the Introduction to The Big Payback Campaign online course. Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.


Topics Addressed: marketing planning, social media, content development / storytelling

Course Level: beginner / intermediate

Who should attend: marketing, communications, pr, development leaders, executive directors, or board volunteers that support marketing initiatives

Method of Facilitation: hands-on, individual and group presentation, discussion, interactive

This work will amplify the impact of nonprofits by helping participants:

  • Produce written, photo, and/or video content for The Big Payback
  • Navigate hacks and resources to develop content that is relatable
  • Measure the effectiveness of their campaign
  • Understand how to develop content for a variety of audiences


March 10th, 2020 from 10:30 AM to 11:30 AM
Workshop Price
Member $5 / Nonmember $10 $10.00
Certificate Details
Certificate Course