Director of Marketing

Dismas Inc

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Job Summary

Working from the Nashville headquarters and reporting to the VP of Development, the incoming
Director of Marketing and Communications is responsible for the development, direction and
evaluation of a comprehensive marketing and communications program. Related tasks include but are
not limited to the creation of electronic, printed, and social media publicity/stewardship
materials and communications.

Job Responsibilities

• Responsible for the development, direction and evaluation of comprehensive marketing and branding strategies for Dismas’ services and programs.
• Develops and executes, from conception to production, a wide array of publicity, promotional, communication and marketing materials utilizing a variety of print and digital media.
• Oversees the creation and production of printed materials and continuously updates and enhances the website, digital footprint, and social media outlets.
• Develops, implements, and evaluates direct mail campaigns and marketing & social media campaigns for fundraising and cultivation events in coordination with the VP of Development and key staff. Events include the annual Forgiveness Luncheon; Giving Tuesday & Year-End
• Campaign; Volunteer Appreciation Week; the Big Payback; Whiskey, Wine & Whiskers; and Father Jack Hickey Circle of Grace Reception.
• Manages website design and content management in an accurate and timely manner.
• Designs, communicates, and upholds Dismas’ branding standards that create consistency and recognition across all marketing platforms.
• Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
• Communicates effectively and facilitates ongoing meetings with the Dismas program team.
• Produces and maintains an active plan and timeline for all marketing campaigns to include evaluation and assessment of the effectiveness of campaigns.
• Coordinates and leads Dismas outreach opportunities.
• Serves as a liaison between Dismas and marketing and communications vendors.
• Serves as staff for assigned board committee(s).

Qualifications

• Bachelor’s Degree from an accredited college or university
• Five or more years of professional work experience in marketing or related field.
• Must have experience developing marketing and branding strategies.
• Must have experience managing websites and social media accounts.
• Must have experience maintaining an annual budget.
• Must have excellent written and oral communication skills.
• Experience working with volunteers, volunteer leadership, and program staff
• Must possess a high level of integrity with a proven ability to establish trust-based relationships regarding ongoing, mutually beneficial partnerships
• Able to work autonomously while achieving high impact results
• Propensity to work with high energy, a high degree of initiative and from a positive perspective while maintaining flexibility and attention to detail
• An ability to work effectively as part of a team and an interest in building a strong organizational culture
• Excel in organizational leadership abilities, including increasing efficiencies around systems, procedures, and protocols.
• Be versatile in interacting and communicating effectively with everyone from an ex-offender to a potential donor in the C-suite.
• Outstanding public presentation skills and a capacity to communicate effectively to the board, committees, staff, volunteers, and the public in a concise, focused, and convincing manner.

 

Additional Information

Benefits

How to Apply

Send a cover letter, a resume and list of references to careers@dismas.org. No phone calls please.

Details

• Date Posted: October 28, 2022
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Social / Human Services
• Start Date: 11/30/2022
• Salary Range: Dependent on Experience
• Working Hours: 40 hours per week