Meet our 2022 Salute to Excellence Finalists!

Thistle Farms

Social Media Coordinator

Thistle Farms


Job Summary

Thistle Farms, a nonprofit social enterprise healing, empowering, and employing women survivors of trafficking, prostitution, and addiction is growing their marketing team.

Job Responsibilities

  • Stratey
    • Continually provide insights on best practices, strategic recommendations, and new opportunities for our social media presence
    • Set goals for growth, engagement, impressions, social marketplace sales, and social referral sales
    • Maintain a monthly scorecard of KPIs that demonstrate goals are achieved
    • Keep Thistle Farms on the cutting edge of new platforms and trends to help spread awareness
  • Content
    • Ensure a steady stream of content across Thistle Farms social media profiles including written, photo, and video through collaoration with Communications, Campaigns, and Creative team members
    • Primary steward of “Lives”, including scheduling, hosting discussions about content, securing guests, and preparing an agenda
  • Growth
    • Define demographics and psychographics of the optimal customer, donor, and advocate attributes
    • Set follower growth goals and create activations that help reach these goals including collaborations, contests, reels, and other methods of new follower acquisition
  • Engagement
    • Social Squad: Continually grow this group and maintain participation metrics
    • Engaging and responding to Comments and Direct Messages (approximately 1 -2 hours a day)
  • Revenue Generation
    • Manage catalog sync with social marketplaces in alignment with Thistle Farms product category organization, ensure products are synced for ‘shoppable’ posts and Facebook lives
    • Facilitating product launches on Facebook and Instagram shop
    • Managing the Facebook and Instagram Shop so that it reflects seasonal imagery and organization

Local Marketing

  • Securing opportunities to promote the Cafe and Shop
  • Marketing Thistle Farms branded events (Sip & Shops, etc) through promotional support to hit attendance goals

Web Content Management

  • Managing two Wix websites with content and imagery updates

    Social Media Ad Management

  • Manage Social Media Ads to hit key performance and revenue metrics
  • Work with the creative team to develop assets to reach target audiences
  • Work with the Digital Marketing Manager to build and optimize social media landing pages
  • Work with the Communications Manager of compelling content and copy


  • Social awareness and emotional intelligence to navigate complex and sensitive topics.
  • Experience working in non-profit spaces and/or a trauma-informed care setting.
  • Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities and solve problems.
  • Technically adept and experienced with online tools and systems.

Additional Information


  • Contributory medical, dental and vision plans/ 401k. 
  • Paid Days Off (you will be entitled to paid time off in accordance with the Company’s
  • vacation policy)
  • Typically 10 paid holidays per year and closed the week between Christmas and New Year’s Day, subject to change annually.

How to Apply


  • Date Posted: June 15, 2022
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Other