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Belle Meade Historic Site & Winery

Sales and Marketing Coordinator

Belle Meade Historic Site & Winery


Job Summary

Belle Meade has a mission to create innovative and inclusive guest experiences, engaging educational opportunities, and a fulfilling team environment, while preserving the historic relevance of the site for future generations.

Belle Meade began in 1807 with a log cabin and 250 acres. Over time, with the dedication of the Harding and Jackson families and the hard-working laborers who lived here before and after emancipation, this site became one of the largest thoroughbred horse farms in the South. We are committed to tell the story. The full story.

Today, Belle Meade is a historic attraction, featuring Historic Tours, Journey to Jubilee Tours, Guided Segway Tours, Wine & Food Pairings, Bourbon Experiences, Culinary Tours, an on-site Restaurant, an on-site Winery, and multiple Gift Shops. We work with travel and leisure guests, student groups, adult groups, VIP guests, and corporate and convention groups.

Job Responsibilities


Assist Vice President of Sales and Marketing/Director of Group Sales with:

  • Greeting buses and running group tours to the Mansion.
  • Pulling tableware, linens and set tables for group tour lunches.
  • Emailing group tour contracts and confirmation letters.
  • Assist with logistics regarding all group reservations.
  • Updating final group tour count, enter payments, and email receipts.
  • Creating group tour event layouts for Event Supervisor.
  • Conduct site visits for perspective clients.

Email Marketing:

  • Supervise and oversee the production of email campaigns using Mailchimp.
  • Gather information from each department to feature in monthly newsletter.
  • Create layout and write content for monthly newsletter.
  • Send test emails for proofreading to each department and executive team for review.
  • Coordinate the scheduling and sending of emails.
  • Track results and analyze report for each marketing campaign’s performance.
  • Create annual marketing calendar with suggested topics for newsletter, blog, and social media.

Social Media:

  • Create social media posts that are consistent with the company brand.

Website Coordinator:

  • Maintain and update website content and images as needed.
  • Coordinate new website page design and layout.
  • Analyze website traffic using Google Analytics and report trends.
  • Coordinate the proofreading and editing of blog posts.
  • Report technical website issues to FareHarbor Support.

Marketing Coordinator:

  • Create and coordinate marketing plans to create awareness and generate revenue of Education Department programming and community events.
  • Enter and update event information on NowPlayingNashville.com, NashvilleParent.com, NashvilleFunForFamilies.com, and other appropriate websites.

Reports to: Vice President of Sales & Marketing


  • College degree in Communications, Marketing, or Hospitality and Tourism Management preferred
  • A minimum of three to five years of relevant experience in a comparable industry strongly preferred
  • Customer service experience, especially within the hospitality industry preferred
  • Understanding and appreciation of Belle Meade Historic Site & Winery – its history, mission, vision, and brand
  • Excellent written, verbal, and non-verbal communication skills
  • Ability to work within a diverse community with different perspectives
  • Strong critical thinking/problem solving skills
  • Ability to work independently and as a team player
  • Be flexible and adaptable in a fast-paced environment
  • Proven ability to prioritize tasks and manage multiple tasks simultaneously
  • High standard of ethical and professional conduct
  • Detail-oriented and highly organized
  • Event planning, coordination, and execution skills

Additional Information


Full-Time with benefits.

How to Apply

For more information about Belle Meade Historic Site & Winery, please visit www.visitbellemeade.com.

To apply, please send your resume and cover letter to: grouptours@visitbellemeade.com.


  • Date Posted: March 16, 2021
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Other