Nashville CARES
Public Relations & Social Media Manager
Nashville CARES
Job Summary
Nashville CARES is seeking an experienced, creative, and motivated Public Relations & Social Media Manager to join our development team. In this role, you will be responsible for implementing our marketing & communications strategy with the goal of growing our online presence, strengthening our brand awareness, and improving overall marketing efforts. This position will report to the Director of Marketing & Communications.
Job Responsibilities
Primary Job Responsibilities:
PUBLIC RELATIONS
- Build upon existing media relationships to help further promote the agency.
- Leverage the story of Nashville CARES to help increase public awareness of our programming and fundraising efforts.
- Lead the effort in building community brand awareness.
- Manage event and agency press releases, media alerts and event press coverage.
- Work with the Marketing & Communications Director to implement the crisis communications plan.
- Create and implement an annual public relation’s strategic plan that aligns with the agency’s strategic plan.
SOCIAL MEDIA
- Manage social media accounts and create original, high-quality content on various platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn and TikTok.
- Create video content for use on Reels and TikTok.
- Manage reviews on all social media platforms.
- Measure the results of social media campaigns and adjust strategy based on findings
- Define most important social media KPIs.
- Regularly curate new content from all programs across the agency for social media.
- Work with Department leadership and team to develop, implement and manage an annual social media strategy.
- Stay up to date with latest social media best practices and technologies and adhere to legal rules and regulations on all platforms.
- Present monthly insights, trends, analytics and KPI dashboard to the Development team and leadership.
INTERNAL & EXTERNAL ONLINE OUTLETS
- Work with our web management team to monitor SEO and user engagement and suggest content optimization for agency website
- Work with Marketing & Communications Director to keep agency website content fresh and current.
- Post agency events on community calendars (i.e., various Chambers, DO615, Wannado, Now Playing Nashville, etc)
- Manage our Google My Business account monitoring comments and questions.
Qualifications
Required Qualifications:
- 2+ years of experience in marketing and social media
- Expertise in multiple social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Google Ads
- Good understanding of social media KPIs
- Experience creating organic posts, deploying, monitoring, and managing social media and paid social media ads
- Understanding of current social media trends, platforms, and dashboards
- Understanding of SEO and web traffic metrics
- Social media advertising knowledge, including campaign creation, management, and metrics reporting
- Must be able to work on multiple projects concurrently
- Creative and critical thinker with a passion for helping others
- Strong project management skills including the ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
- Experience with creative tools such as Canva, InDesign, Photoshop, etc
- Demonstrated familiarity with computers and MS Office software (Outlook, Word) and effective time management and organization skills
- Valid Tennessee Driver’s License, vehicle, and automobile liability insurance
Preferred Qualifications:
- Bachelor’s Degree in Marketing, Media, Communications, or related field with emphasis on public relations, social media, and other digital channels.
- Experience in a nonprofit environment.
- Experience with digital fundraising tools such as Classy, Emma, and Bloomerang.
- Command of social media workflow, monitoring and measurement tools.
- Basic graphic design experience (Photoshop/Illustrator/InDesign/Canva).
Additional Information
Benefits
Competitive Benefits Include: Medical, Dental, Vision, Life Insurance, 403b, generous paid time off policy (27 – 37 days per year based on accruals and length of service); 12 paid holidays and more.
How to Apply
Public Relations & Social Media Manager – Nashville, TN – Indeed.com
Details
- Date Posted: October 18, 2022
- Type: Full-Time
- Job Function: Communications / Marketing / PR
- Service Area: Community Development
- Working Hours: 40 hrs/wk