PR & Content Coordinator

Nashville Entrepreneur Center

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Job Summary

Organization Summary

Created and supported by the community, The Nashville Entrepreneur Center (EC) is a 501(c)(3) nonprofit organization with a mission to help make Nashville the best place to start and grow a business.

Our Culture

Entrepreneurs are the true innovators that shape our future.  It’s our role to lift their voices and tell their stories to celebrate the ones that make our world better and teach others how to evolve their businesses.

Our Values:

• Innovative:  we help turn ideas into action
• Excellent:  we strive to be exceptional, best-in-class
• Results-driven:  we are action-oriented
• Trusted:  we are reliable and approachable
• Inclusive: we make the extra effort to make sure everyone is welcome
• Adaptive: we are agile in response to changing circumstances

Position Overview:  PR and Content Coordinator

Nashville Entrepreneur Center is seeking a PR and Content Coordinator to join our marketing team and help us fulfill our vision of helping make Nashville the best city in America to start, launch and grow businesses. It’s our mission to help founders realize their dreams by delivering critical resources throughout their entrepreneurial journey. And the marketing team plays a vital role in keeping the agency top of mind as we recruit the country’s top innovators to our city.

About You:

You are a creative and thoughtful writer who loves working in a fast paced, start-up-like environment and ready to take on the EC’s storytelling strategies. You have a drive for results and a proven experience as a Content Specialist, Content Manager or similar role where you‘ve published articles and managed many projects at once.

A bonus is working knowledge of Content Management Systems, like WordPress, Hubspot and a basic understanding of HTML and web publishing.

Position overview:

This position will report to the VP, Marketing Communications and play an integral role developing written and visual content, managing overall editorial calendars by creating a variety of material to curate across many channels and be the dedicated social media manager.

Types of content may include founder features and highlights, EC impact summaries, program overviews and economic development stories laid out in social media posts, digital newsletters, social media toolkits, blogs, announcements and press releases–all to support program activities, PR activity and entrepreneurial stories to generate program leads, showcase impact and results to donors as we raise visibility of the organization among a variety of stakeholders.

 

Job Responsibilities

Responsibilities:

• Content Creation: Ability to create and manage editorial plans, craft catchy copy in
  multiple formats and mediums, and conceptualize how deliverables fit within an overall
  marketing strategy
• • Develop blog and social calendar and write/assign content to writers
  • Design and manage first-class digital content, including videos, infographics, blogs, and data visualization in order to ensure optimal content delivery to target audiences across multiple channels.
  • Identify gaps in our content and recommend new topics
• Social Media Management: Daily management of multiple channels to keep a steady
  pulse of timely and relevant content that drives engagement; must balance a variety of
  content that responds to multiple needs of the organization
• • Ability to assess, report and respond to the online community in a timely manner
  • Reporting metrics monthly
• Graphic Design: Use of Canva and/or Adobe product suite to produce in-house visual
  content to accompany written work
• • Utilizing in-house tools to report and respond to social media analytics across all channels
• Project Management: Ability to prioritize multiple deliverable streams and manage
  many moving parts to keep projects on track
• Media & PR:
  • Support PR strategy for press releases and media placements for traditional and non-traditional publications
  • Ensure company branding and messaging is consistent and positively reflected across all communication, materials, channels, social streams and media placements
  • Conduct surveys to understand marketing needs
  • Monitor web traffic and engagement (e.g. conversions and bounce rates) and
    collaborate with team to monitor and optimize online experience
  • Coordinate with design teams to illustrate articles
  • Follow industry-related news and generate ideas around trending topics
  • Review and update published content as needed
  • Create style guides and updates messaging matrix to use and share with others as reference
  • Proofread and edit written pieces before publication
  • Schedule social media posts
  • Collaborate with team on partner communications and messaging
  • Ensure consistent use of terminology, phrasing and tone across content throughout

Qualifications

Core competencies:

• WRITING: Strong writing skills are essential to the success of this role
• ORGANIZATION: Must be adept when it comes to tasks such as organization, multi-tasking, PLUS analyzing and interpreting data
• TECH SAVVY: A basic grasp of CMS and media tools (Hubspot, social media platforms, Jotform, etc.) and technical skills to produce, direct and record audio-visual materials

• Excited to contribute and take ownership in a fast-changing startup-like environment
• Excellent foundational design skills (typography, composition, overall good design sensibilities.)
• Interest in podcast and video production

Additional Information

Benefits

How to Apply

To apply please go to www.ec.co/careers

            We are an equal opportunity employer and do not unlawfully discriminate in employment. No question on this application is used for the purpose of limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Equal access to employment, services, and programs are available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization at ops@ec.co.

Details

• Date Posted: December 15, 2021
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Community Development
• Start Date: 02/01/2022