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Nashville Opera Association

Marketing Manager

Nashville Opera Association

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Job Summary

Job Title:      Marketing Manager

Reports to:   Creative Director

Application Information:  

Email cover letter & resume to cpenterman@nashvilleopera.org

Availability: Full-time, Mon- Friday, 9am to 5pm

Nashville Opera is looking for a Marketing and Public Relations Manager to join our Marketing and Development team. This is a full-time, salaried position with benefits.  Normal business hours are 9:00AM to 5:00PM Monday through Friday, with occasional nights and weekends during productions and events.

Job Responsibilities

Marketing

  • Oversee the development and implementation of an annual marketing plan.
  • Assist in management of the annual marketing budget.
  • Create and distribute calendar promotions, news and press releases.
  • Negotiate, place, and contract all paid advertising.
  • Oversee the strategic development and placement of news and feature stories.
  • Maintain an ongoing relationship with news and media outlets and personnel.
  • Develop new media outlets.
  • Assist with email creation, email list management, website update.
  • Create departmental reports with additional input from Ticketing and Creative.
  • Manage relationship with all contractors, including social media, ensuring they have all elements needed for social media and that he stays on schedule.
  • Track and evaluate analytics from all platforms.

Communications

  • Develop a social media strategy and plan.
  • Oversee and manage all social media platforms (Facebook, Instagram, Twitter) to align with audience-building, engagement, and fundraising campaigns in coordination with Ticketing and Development.
  • Engage constituencies in authentic and meaningful relationships via our social media platforms and measurably grow audience numbers using up-to-date strategies and methods.
  • Assist with writing and maintaining web content, including SEO entry.
  • Oversee Google and geoGO fencing strategy and implementation.
  • Develop and manage Google Ad Grants.
  • Assist in production and updates of brochures, displays, audiovisuals, and other PR materials including assisting in drafting content and messaging.
  • Assist in writing and editing quarterly magazine and other PR materials.
  • Assist Development Department with grant narratives as needed.

Qualifications

 REQUIREMENTS:

  • Minimum three years’ experience in marketing and communications
  • Minimum three years’ experience in social media
  • Proficiency in Microsoft Suite

PREFERENCES:

  • Experience in nonprofit arts
  • A passion for classical performing arts

Additional Information

Benefits

Medical Insurance, including vision and dental

401K match

Paid vacation

Paid personal days

Flexible hours

How to Apply

Please send cover letter and resume to Carol at cpenterman@nashvilleopera.org.  No Phone calls please.

Details

  • Date Posted: January 3, 2022
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Arts / Culture
  • Start Date: 02/21/2022
  • Salary Range: 40,000 - 50,000
  • Working Hours: 35 hrs/wk; M-F, 9:00am - 5:00pm, some evenings and weekends