Marketing Manager

Nashville Opera Association

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Job Summary

Job Title:      Marketing Manager

Reports to:   Creative Director

Application Information:  

Email cover letter & resume to cpenterman@nashvilleopera.org

Availability: Full-time, Mon- Friday, 9am to 5pm

Nashville Opera is looking for a Marketing and Public Relations Manager to join our Marketing and Development team. This is a full-time, salaried position with benefits.  Normal business hours are 9:00AM to 5:00PM Monday through Friday, with occasional nights and weekends during productions and events.

Job Responsibilities

Marketing

• Oversee the development and implementation of an annual marketing plan.
• Assist in management of the annual marketing budget.
• Create and distribute calendar promotions, news and press releases.
• Negotiate, place, and contract all paid advertising.
• Oversee the strategic development and placement of news and feature stories.
• Maintain an ongoing relationship with news and media outlets and personnel.
• Develop new media outlets.
• Assist with email creation, email list management, website update.
• Create departmental reports with additional input from Ticketing and Creative.
• Manage relationship with all contractors, including social media, ensuring they have all elements needed for social media and that he stays on schedule.
• Track and evaluate analytics from all platforms.

Communications

• Develop a social media strategy and plan.
• Oversee and manage all social media platforms (Facebook, Instagram, Twitter) to align with audience-building, engagement, and fundraising campaigns in coordination with Ticketing and Development.
• Engage constituencies in authentic and meaningful relationships via our social media platforms and measurably grow audience numbers using up-to-date strategies and methods.
• Assist with writing and maintaining web content, including SEO entry.
• Oversee Google and geoGO fencing strategy and implementation.
• Develop and manage Google Ad Grants.
• Assist in production and updates of brochures, displays, audiovisuals, and other PR materials including assisting in drafting content and messaging.
• Assist in writing and editing quarterly magazine and other PR materials.
• Assist Development Department with grant narratives as needed.

Qualifications

 REQUIREMENTS:

• Minimum three years’ experience in marketing and communications
• Minimum three years’ experience in social media
• Proficiency in Microsoft Suite

PREFERENCES:

• Experience in nonprofit arts
• A passion for classical performing arts

Additional Information

Benefits

How to Apply

Please send cover letter and resume to Carol at cpenterman@nashvilleopera.org.  No Phone calls please.

Details

• Date Posted: January 3, 2022
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Arts / Culture
• Start Date: 02/21/2022
• Salary Range: 40,000 - 50,000
• Working Hours: 35 hrs/wk; M-F, 9:00am - 5:00pm, some evenings and weekends