Marketing Coordinator

Hope Clinic for Women

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Job Summary

Hope Clinic is seeking a detail-oriented marketing professional who can analyze vendor data, stay up to date on emerging trends, and promote a cohesive marketing strategy. This individual will balance administrative work, external research, and vendor accountability to help Hope Clinic reach more women in our geographic area with the overall goal of increasing client volume by 50% over the next three years (from 70 initial inquiries to 140 calls and chat messages for pregnancy appointments) and assisting the Advancement team in increasing donations by 30% over three years.

Position Title: Marketing Coordinator 

Position Type: Part-time – 15-20 hours/week 

Employees can create a consistent schedule of 3 days in the clinic and 1 day remote. Clinic hours are Monday – Thursday 8:30 am-5 pm and Fridays from 8:30 am-2:30 pm. There may be occasional work performed on weekends or at night, during events, for example.

Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, telephones, photocopiers, and filing cabinets. 

Reports To: Development Director 

Mission 

Hope Clinic for Women is a faith-based, safe, and confidential place for anyone dealing with life choices regarding past, present, and future pregnancies. We provide education, counsel, and medical care for anyone regardless of age, race, or religion. 

Vision 

Hope Clinic for Women is a Christ-centered ministry existing to honor the sanctity of all human life as exemplified by: 

• Teenagers and single adults choosing abstinence until marriage 
• Women and men choosing life for their child in the midst of a pregnancy 
• People experiencing God’s grace and forgiveness after an abortion 
• The transformation of hearts and lives by discovering the purpose and potential God intended for all His children 

Job Responsibilities

Key Performance Indicators

• Maintain accurate and eye-catching data in all digital client resources and assets
• Develop and execute a marketing plan to increase initial inquiries (lead-gen through phone calls, nurse chat widget, and other digital communications)
• Stay on top of market trends in order to shift strategy as needed

Internal Marketing Assets

• Coordinate the creation of new and updated digital marketing assets for the organization
• Project Manage digital marketing material requests from staff members:
• Collect all important details
• Triage most important projects
• Send drafts to applicable parties
• Design small projects when needed

Social Media

• Approve designs for social media posts in partnership with a vendor 
• Stay active on social media platforms to increase engagement on our Friends of Hope Clinic and Hope Clinic pages (responding to comments, commenting on followers’ posts, liking follower posts) 
• Film/Coordinate the filming of Kailey’s Corner or other CEO-lead video communications 

Website Marketing

• Review the website consistently to update links, event info, and donation information 
• Stay on top of SEO on our webpage and make changes as needed 
• Including staff changes and job postings
• Coordinate new staff photos and invoices
• Write and publish 3 new blog posts every month 

Vendor Management

• Stay on top of trends in marketing based on competition (other similar clinics and organizations with different goals such as Plan C, Carafem, and Planned Parenthood)
• Meet regularly with digital marketing vendors to review reports and give feedback, adjust as needed
• Ensure cohesive branding across all vendor marketing and internal marketing

Meetings:

• Regular check-ins with the Development Director (30 minutes) 
• Weekly Development Team L10 meeting (60 minutes) 
• (optional) Monthly Continuing Education Training (60 minutes) 
•  Quarterly Staff retreats (usually on a Friday, 8:30-2:30)

Qualifications

Required Qualifications/Skills: 

• Copywriting and SEO experience preferred 
• Google Analytics and other marketing data competency
• Strong organization skills and high attention to detail – numbers, spelling, grammar 
• Bachelor’s degree preferred 
• Excellent written and verbal communication skills 
• Willingness to take initiative and responsibility 

Additional Information

Benefits

How to Apply

Please send resumes to Elaina at efrancisco@hopeclinicforwomen.org and fill out the application linked HERE. 

Details

• Date Posted: August 31, 2024
• Type: Part-Time
• Job Function: Communications / Marketing / PR
• Service Area: Children / Youth
• Start Date: 09/11/2024
• Salary Range: $22-$25/hour
• Working Hours: 15-25 hrs/week