Meet our 2022 Salute to Excellence Finalists!

Nashville CARES

Marketing Associate

Nashville CARES


Job Summary

Nashville CARES is seeking an experienced, creative, and motivated Marketing Associate to join our Development team. In this role, you will be responsible for implementing our marketing & communications strategy with the goal of growing our online presence, strengthening our brand and improving marketing efforts. This position will report to the Director of Marketing & Communications.


Job Responsibilities

Primary Job Responsibilities:


  • Manage social media accounts and create original, high-quality content on various platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn and TikTok.
  • Create video content for use on Reels and TikTok.
  • Manage reviews on all social media platforms
  • Measure the results of social media campaigns and adjust strategy based on findings
  • Define most important social media KPIs
  • Regularly curate new content from all programs across the agency for social media.
  • Work with Department leadership and team to develop, implement and manage and annual social media strategy
  • Stay up to date with latest social media best practices and technologies and adhere to legal rules and regulations on all platforms
  • Present monthly insights, trends, analytics and KPI dashboard to the Development team and leadership



  • Create upscale branded graphics for social media, marketing collateral for events, programs and the agency.
  • Assist in expanding the Marketing Committee’s efforts to build community brand awareness
  • Assist Marketing & Communications Director with content for agency newsletters and other communications collateral.


  • Work with our web management team to monitor SEO and user engagement and suggest content optimization for agency website
  • Assist Marketing & Communications Director with keeping agency website content fresh and current
  • Post agency events on community calendars (i.e., various Chambers, DO615, Wannado, Now Playing Nashville, etc)
  • Manage our Google My Business account monitoring comments and questions.


Required Qualifications:

  • 2+ years of experience in marketing and social media
  • Expertise in multiple social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Google Ads
  • Good understanding of social media KPIs
  • Experience creating organic posts, deploying, monitoring and managing social media and paid social media ads
  • Understanding of current social media trends, platforms, and dashboards
  • Understanding of SEO and web traffic metrics
  • Social media advertising knowledge, including campaign creation, management and metrics reporting
  • Must be able to work on multiple projects concurrently
  • Creative and critical thinker with a passion for helping others
  • Strong project management skills including the ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
  • Experience with creative tools such as Canva, InDesign, Photoshop, etc
  • Demonstrated familiarity with computers and MS Office software (Outlook, Word) and effective time management and organization skills
  • Valid Tennessee Driver’s License, vehicle, and automobile liability insurance


Preferred Qualifications:

  • Bachelor’s Degree in Marketing, Media, Communications or related field with emphasis on social media and other digital channels
  • Experience in a nonprofit environment
  • Experience with digital fundraising tools such as Classy, Emma, and Bloomerang
  • Command of social media workflow, monitoring and measurement tools
  • Basic graphic design experience (Photoshop/Illustrator)

Additional Information


Salary:  Competitive non-profit compensation 


Competitive Benefits Include: 

  • Employer-paid medical, dental and vision insurance premiums for individuals with enhanced, buy-up plans available with employee contribution
  • 27 Paid Time Off Days during 1st year of employment with increases annually based on length of service up to 37 days at 10 years of service
  • 12 Paid Holidays Annually
  • Employer paid life and disability insurance
  • 403b plan
  • More . . .

How to Apply

Marketing Associate – Nashville, TN –


  • Date Posted: June 15, 2022
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Social / Human Services