Marketing Associate

Nashville CARES

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Job Summary

Nashville CARES is seeking an experienced, creative, and motivated Marketing Associate to join our Development team. In this role, you will be responsible for implementing our marketing & communications strategy with the goal of growing our online presence, strengthening our brand and improving marketing efforts. This position will report to the Director of Marketing & Communications.

 

Job Responsibilities

Primary Job Responsibilities:

SOCIAL MEDIA

• Manage social media accounts and create original, high-quality content on various platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn and TikTok.
• Create video content for use on Reels and TikTok.
• Manage reviews on all social media platforms
• Measure the results of social media campaigns and adjust strategy based on findings
• Define most important social media KPIs
• Regularly curate new content from all programs across the agency for social media.
• Work with Department leadership and team to develop, implement and manage and annual social media strategy
• Stay up to date with latest social media best practices and technologies and adhere to legal rules and regulations on all platforms
• Present monthly insights, trends, analytics and KPI dashboard to the Development team and leadership

 

BRANDING & GRAPHIC DESIGN

• Create upscale branded graphics for social media, marketing collateral for events, programs and the agency.
• Assist in expanding the Marketing Committee’s efforts to build community brand awareness
• Assist Marketing & Communications Director with content for agency newsletters and other communications collateral.

INTERNAL & EXTERNAL ONLINE OUTLETS

• Work with our web management team to monitor SEO and user engagement and suggest content optimization for agency website
• Assist Marketing & Communications Director with keeping agency website content fresh and current
• Post agency events on community calendars (i.e., various Chambers, DO615, Wannado, Now Playing Nashville, etc)
• Manage our Google My Business account monitoring comments and questions.

Qualifications

Required Qualifications:

• 2+ years of experience in marketing and social media
• Expertise in multiple social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Google Ads
• Good understanding of social media KPIs
• Experience creating organic posts, deploying, monitoring and managing social media and paid social media ads
• Understanding of current social media trends, platforms, and dashboards
• Understanding of SEO and web traffic metrics
• Social media advertising knowledge, including campaign creation, management and metrics reporting
• Must be able to work on multiple projects concurrently
• Creative and critical thinker with a passion for helping others
• Strong project management skills including the ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
• Experience with creative tools such as Canva, InDesign, Photoshop, etc
• Demonstrated familiarity with computers and MS Office software (Outlook, Word) and effective time management and organization skills
• Valid Tennessee Driver’s License, vehicle, and automobile liability insurance

 

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Media, Communications or related field with emphasis on social media and other digital channels
• Experience in a nonprofit environment
• Experience with digital fundraising tools such as Classy, Emma, and Bloomerang
• Command of social media workflow, monitoring and measurement tools
• Basic graphic design experience (Photoshop/Illustrator)

Additional Information

Benefits

How to Apply

Marketing Associate – Nashville, TN – Indeed.com

Details

• Date Posted: June 15, 2022
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Social / Human Services