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Nashville CARES

Marketing Associate

Nashville CARES

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Job Summary

Nashville CARES is seeking an experienced, creative, and motivated Marketing Associate to join our Development team. In this role, you will be responsible for implementing our marketing & communications strategy with the goal of growing our online presence, strengthening our brand and improving marketing efforts. This position will report to the Director of Marketing & Communications.

 

Job Responsibilities

Primary Job Responsibilities:

SOCIAL MEDIA

  • Manage social media accounts and create original, high-quality content on various platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn and TikTok.
  • Create video content for use on Reels and TikTok.
  • Manage reviews on all social media platforms
  • Measure the results of social media campaigns and adjust strategy based on findings
  • Define most important social media KPIs
  • Regularly curate new content from all programs across the agency for social media.
  • Work with Department leadership and team to develop, implement and manage and annual social media strategy
  • Stay up to date with latest social media best practices and technologies and adhere to legal rules and regulations on all platforms
  • Present monthly insights, trends, analytics and KPI dashboard to the Development team and leadership

 

BRANDING & GRAPHIC DESIGN

  • Create upscale branded graphics for social media, marketing collateral for events, programs and the agency.
  • Assist in expanding the Marketing Committee’s efforts to build community brand awareness
  • Assist Marketing & Communications Director with content for agency newsletters and other communications collateral.

INTERNAL & EXTERNAL ONLINE OUTLETS

  • Work with our web management team to monitor SEO and user engagement and suggest content optimization for agency website
  • Assist Marketing & Communications Director with keeping agency website content fresh and current
  • Post agency events on community calendars (i.e., various Chambers, DO615, Wannado, Now Playing Nashville, etc)
  • Manage our Google My Business account monitoring comments and questions.

Qualifications

Required Qualifications:

  • 2+ years of experience in marketing and social media
  • Expertise in multiple social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Google Ads
  • Good understanding of social media KPIs
  • Experience creating organic posts, deploying, monitoring and managing social media and paid social media ads
  • Understanding of current social media trends, platforms, and dashboards
  • Understanding of SEO and web traffic metrics
  • Social media advertising knowledge, including campaign creation, management and metrics reporting
  • Must be able to work on multiple projects concurrently
  • Creative and critical thinker with a passion for helping others
  • Strong project management skills including the ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
  • Experience with creative tools such as Canva, InDesign, Photoshop, etc
  • Demonstrated familiarity with computers and MS Office software (Outlook, Word) and effective time management and organization skills
  • Valid Tennessee Driver’s License, vehicle, and automobile liability insurance

 

Preferred Qualifications:

  • Bachelor’s Degree in Marketing, Media, Communications or related field with emphasis on social media and other digital channels
  • Experience in a nonprofit environment
  • Experience with digital fundraising tools such as Classy, Emma, and Bloomerang
  • Command of social media workflow, monitoring and measurement tools
  • Basic graphic design experience (Photoshop/Illustrator)

Additional Information

Benefits

Salary:  Competitive non-profit compensation 

 

Competitive Benefits Include: 

  • Employer-paid medical, dental and vision insurance premiums for individuals with enhanced, buy-up plans available with employee contribution
  • 27 Paid Time Off Days during 1st year of employment with increases annually based on length of service up to 37 days at 10 years of service
  • 12 Paid Holidays Annually
  • Employer paid life and disability insurance
  • 403b plan
  • More . . .

How to Apply

Marketing Associate – Nashville, TN – Indeed.com

Details

  • Date Posted: June 15, 2022
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Social / Human Services