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American Association for State and Local History

Marketing and Sales Manager

American Association for State and Local History

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Job Summary

The Marketing and Sales Manager provides overall strategic and operational leadership for marketing and communications efforts targeted to various audiences, including members, nonmembers, the field, and the public. They will ensure accurate, consistent messaging in organization’s marketing and membership building initiatives. They will also be responsible for ad sales, sponsorships, and other entrepreneurial efforts for the association.

Job Responsibilities

Specific Duties and Responsibilities:
 

General Marketing

  • Has overall management responsibility for marketing activities that support membership, products, and programs
  • Develops new marketing opportunities and improves existing strategies
  • Develop a yearly marketing plan to promote the organization including brand awareness, membership, and professional development.
  • Oversees the development and distribution of all print and electronic collateral.
  • Develops tracking systems to measure and evaluate effectiveness of marketing efforts, including setting quarterly and annual sales and revenue goals for advertising and sponsorships

Membership and Sales

  • Promotes membership in the Association
  • Sets quarterly and annual sales and revenue goals for advertising and sponsorships
  • Solicits and secures ads, sales, and sponsorships for the AASLH Annual Meeting and Online Conference, History News magazine, and the AASLH Career Center.
  • Represents AASLH at one to two outside conferences a year to promote membership and other services (ex: NCPH, AAM)

Communication and Media

Annual Meeting and Online Conference

  • Markets the Annual Meeting and Online Conference and works with other staff to increase visibility of these conferences to grow registration rates
  • Sells and promotes exhibit hall booths and sponsorships working with the Development Coordinator.
  • Assists with the print programs, and works with the designer on any other promotional material needed
  • Commissions the conference app to ensure consistency with AASLH brand
  • Coordinates the photographer and any photo opportunities throughout the Annual Meeting
  • Works with host committee, AASLH blog editor, and Chief of Operations to gather photographs, marketing materials, and other items to enhance meeting marketing
  • Attends Annual Meeting and assists at the Annual Meeting as the Exhibit Hall contact and other duties as needed.

Additional Duties

  • Other projects as assigned

Qualifications

Minimum two years cumulative work experience for a nonprofit membership association or a public history institution, such as a museum, historical society, humanities council, or a related agency, business, or institution. Experience and knowledge with marketing and/or sales is preferred. Bachelor’s in Marketing, Communications, History, Public History, Museum Studies, or closely related field is preferred.

Marketing and Sales Manager also must have strong written communications skills, as they will produce content for the organization’s publications and communication pieces. The manager must also have excellent oral communications skills, an aptitude for tracking, calculating, and analyzing marketing numbers; strong customer service skills; and the ability to manage multiple projects at the same time with attention to detail. Knowledge of social networks, mobile devices, and online communication required. Intermediate knowledge of Microsoft Word, Excel, web design, and contact management systems preferred. Graphic design skills are a plus.

Additional Information

Benefits

AASLH offers a generous benefit package including health, dental, and vision insurance, paid time off (PTO), 403b retirement plan, and life insurance.

How to Apply

Submit resume, cover letter, and list of three professional references in a single PDF to hawkins@aaslh.org.  Review of applications will begin January 7 and continue until the position is filled. Anticipated start date is mid- to late February/ Please note that successful candidate may have to pass a background check.

Details

  • Date Posted: December 17, 2021
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Arts / Culture
  • Salary Range: 46,000-48,000