Tennessee Primary Care Association
Marketing and Partnership Engagement Manager
Tennessee Primary Care Association
The Tennessee Primary Care Association (TPCA) is a membership association of Community Health Centers serving low-income populations in Tennessee. TPCA places a high value on member relations. It is a dynamic, team-oriented non-profit that provides support and technical assistance to health centers located in underserved communities. The Marketing and Partnership Engagement Manager contributes to this work by managing the Association’s internal and external communication strategy, all communication tools and modalities including media relations, developing and managing the Association’s annual membership campaign, and developing and maintaining strategic partnerships.
Duty 1: Manage TPCA’s Internal and External Communication Strategy
- Develop and implement a comprehensive communication strategy that includes, but is not limited to annual themes, modalities, timelines and objectives, emergency preparedness components and key collaborations.
- Collaborate with internal TPCA teams to implement TPCA’s Communications Plan to support TPCA’s strategic plan, programmatic and public policy goals, and increase overall awareness of the value of community health centers and TPCA.
- Review and make responsive revisions to the communication strategy as needed based on achievement of short and long-term goals, shifting objectives, audiences, and organizational strategies.
- Collaborate with and provide suggestions to TPCA staff on ways to integrate communication strategy components into their activities including communication with member health centers and partners, ensuring robust and current web content, and promoting TPCA and community health center initiatives.
- Support the Training Manager and other TPCA staff in integrating the communication strategy into the development, marketing, and delivery of TPCA events including but not limited to trainings, services, conferences, advocacy events, and the annual President’s Dinner.
- Integrate emergency preparedness communications strategies into the TPCA Communications plan; serve as the TPCA representative on the Tennessee Department of Health Emergency Preparedness Initiative.
Duty 2: Manage TPCA Communication Tools and Modalities Including Media Relations
- Manage TPCA’s online communication tools and modalities including but not limited to dynamic and informative primary and auxiliary websites, eNewsletters, blogs, email platforms, publications, media pieces, and templates supporting branding and advocacy.
- Maintain TPCA’s online presence providing strategic, timely, and useful information to members, partners, and the public on a regular basis; Collaborate with TPCA staff to develop and post content that promotes the work of TPCA and community health centers.
- Recommend and support the implementation of tools to improve and streamline internal and external communication.
- Develop and maintain annual themes for the organization in order to support upcoming organizational training, technical assistance and initiatives, and reflect the vision of the CEO.
- In collaboration with appropriate staff, manage TPCA’s print communication tools and modalities including but not limited to organizational maps, fact sheets, annual reports, site guides, event programs, and invitations for events.
- Manage TPCA’s media relations by maintaining contacts with the media, preparing materials including press releases and editorials, scheduling media engagement opportunities, preparing CEO and health center members for media engagements, and strategizing new opportunities.
- Perform periodic and frequent reviews of written communications, ranging from editorial submissions to grant applications, for brand consistency, style, tone and grammatical accuracy. Provide guidance to TPCA staff on best practices for presenting content in a clear format, audience targeting, and template formatting.
- Take photos and manage the storage of images provided by TPCA staff, members, and partners for use on websites, in newsletters, and other communications materials.
Duty 3: Develop and Implement TPCA’s Annual Organizational Membership Campaign
- Establish an annual membership recruitment process that results in member growth and retention. Evaluate membership process annually and make adaptations in the process to facilitate ease of use and efficiency.
- With input from Chief External Affairs Officer and CEO, develop member recruitment and retention goals, objectives and activities for member organizations in order to build strong relationships and facilitate engagement in TPCA activities.
- Produce accurate and timely data updates and reports that keep Chief External Affairs Officer, CEO, and TPCA Executive Leadership Team informed about member recruitment and retention outcomes.
- Maintain member association management system database and assist members in using the database for membership.
- Manage member benefits and ensure collaboration on establishing benefits including but not limited to attendance at events, promotion through TPCA communication materials, use of the TPCA Career Center, and more.
Duty 4: Develop and Maintain Strategic Partnerships
- Develop and maintain strategic partnerships designed to enhance community health centers’ support and recognition, provide resource development for community health centers and TPCA, contribute to revenue growth, and achieve advocacy objectives.
- Set annual financial and organizational goals for partnership engagement in line with expectations from the Executive Leadership Team. Work with the Chief External Affairs Officer to design and implement a plan to achieve annual goals. Track year-to-year partnership growth.
- In collaboration with the Chief External Affairs Officer and CEO, pursue and manage TPCA’s agreement and work with the selected Group Purchasing Organization(s), revenue-sharing agreements, and other associated activities.
- Stay abreast of health center services and product needs and use the information to develop strategic partnership opportunities.
- Secure interested sponsors for TPCA events including the Annual Conference, President’s Dinner, and other events; refer interested sponsors to Training Manager for agreement execution.
- Develop and implement a marketing plan as part of the organizational Communications Plan to promote services and products available through TPCA and its partnerships.
- Manage partner agreements and benefits including recognition at various events, on publications, and through web communication tools.
Duty 5: Support TPCA Team Work by Supporting TPCA Policies, Procedures, and Participating in Staff Activities
- Maintain knowledge of TPCA policies and procedures.
- Participate in TPCA staff huddles, staff meetings and pertinent conferences and meetings.
- Complete TPCA-related forms and activities such as timesheets/activity reporting, leave requests, and travel forms, including travel authorizations, expense reports and documentation within the timeframes set in TPCA procedures.
- Provide staff support at Association sponsored events, such as the Annual Conference and President’s Dinner.
- Perform other tasks and duties as identified by the immediate supervisor.
- Bachelor’s Degree in communications, marketing, or a related field.
- At least five years’ experience with increasing responsibility in a professional setting.
- At least three years of experience specifically in a role responsible for communications, marketing, business development, partnership management or related area.
Knowledge, Skills, and Abilities:
- Ability to work with minimal supervision and maximum accountability, organize multiple tasks and meet deadlines.
- Ability to manage several projects concurrently and adapt to changes in project requirements and/or the work environment.
- Ability to work collaboratively within a team.
- Ability to communicate and work effectively with other staff, members, community-based organizations, health center staff, customer/client groups, and the media.
- Awareness of the needs of medically underserved populations, demonstrates cultural competence, and shows interest in learning about community-based primary health care systems.
- Excellent computer skills, particularly with software in Microsoft Office, including Word, Excel, PowerPoint and Outlook.
- Familiarity with a number of design programs such as InDesign and Photoshop.
- Proficiency in TPCA’s Association Management System (AMS) software needed to accomplish tasks described in job description.
- Must have excellent written and verbal communication skills, including proficiency with social media communication.
- Must have strong editing skills and knowledge of Associated Press (AP) style.
- Must have the ability to create, update and maintain web content utilizing WordPress, Association Management System software and other software as required.
- Professional demeanor.
- Fluency in written and spoken English.
Work Environment (includes physical requirements):
- Office environment.
- Prolonged sitting, use of computer, monitor, and keyboard; occasionally lifting of lightweight boxes.
- Travel to health centers, local travel, and some national travel.
TPCA offers a comprehensive benefits package that includes paid vacation, sick leave, and holidays, paid medical, dental and life insurance, paid long-term disability insurance, and participation in a 403(b) retirement plan. In addition, TPCA offers elective participation in employee-paid benefits including Flexible Spending Account, Dependent Care Savings Account, vision insurance, and AFLAC insurance options.
It is the policy of TPCA that all applicants are entitled to equal employment opportunity regardless of race, national origin, religion, age, sex (including pregnancy or related medical conditions), gender identity or expression, sexual orientation, disability, genetic condition, marital status, or veteran status (past, present, or future service in the Uniformed Services of the United States), or other protected characteristics or identity as required by local, state, and federal law.
This position will be supported in part by grant funding from the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS).
How to Apply
Contact Information and Procedure:
Interested candidates should apply by submitting their application in TPCA’s online application system by April 2, 2020. Apply here.
The position will remain open until filled by an excellent candidate. No email applications or applications in any other system will be accepted; no telephone inquiries, please.
- Date Posted: March 9, 2020
- Type: Full-Time
- Job Function: Communications / Marketing / PR
- Service Area: Health (Physical, Mental)
- Working Hours: 40 hrs/wk; M-F