Meet our 2022 Salute to Excellence Finalists!

The ALS Association

Manager, Territory Marketing and Communications

The ALS Association


Job Summary

The ALS Association is seeking an accomplished Manager of Territory Marketing & Communication who has at least 5 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity, and covering areas such as website content, newsletters, donor communications, media relations, paid media and campaign management. The ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels is critical.

The Manager, Territory Marketing & Communications is the lead marketing and communications partner and project manager within an assigned ALS Association territory. Reporting to the Director of Territory Marketing & Communication, with a dotted line to the Territory Executive, the Manager, Territory Marketing & Communication serves as the territorial leader to identify, cultivate and promote the ALS Association brand, mission and breaking news opportunities in their assigned catchment area.

Job Responsibilities

Core duties and responsibilities include the following. Other duties may be assigned.

  • Develop, implement, and evaluate the annual communications plan across the network’s diverse audiences in collaboration with the Home Office team.
  • Lead the generation of locally relevant content that aligns with organizational messaging priorities, engages audience segments and leads to measurable action.
  • Put communications vehicles in place to create momentum and awareness as well as to test, benchmark and evaluate the effectiveness of communications activities.
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and the website.
  • Coordinate maintenance of relevant webpages—ensure that new and consistent information (article links, stories, and events) is posted regularly.
  • Prepare news releases, advisories, calendar items, etc.
  • Track and measure the level of engagement within the network over time
  • Manage all media contacts, local influencers and constituents who are willing to share stories and testimonials in support of the Association’s mission, vision, and strategic plan priorities.
  • Convey an image that reflects favorably on The ALS Association.


  • Bachelor’s Degree (BA) from four-year college or university, or five years of related experience and/or training, or equivalent combination of education and experience.
  • Five years of experience in development with a minimum of one year of experience leading messaging campaigns with measurable impact.
  • Highly collaborative style; experience developing and implementing communications strategies.
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
  • Relationship builder with the flexibility and finesse to “manage by influence”.
  • Ability to quickly develop rapport and strong relationships with colleagues and constituents, particularly people living with ALS and their caregivers.
  • Operate effectively both as a highly self-motivated and independent contributor, as well as, in a team environment and a member of a cross functional team.
  • Knowledge of marketing and communication principles, excellent listening and writing/storytelling skills, proficiency in managing digital media including paid media and social media, media relations, and ethics. Experience with blogging and podcasting a bonus.
  • Possess integrity, maturity and ethical awareness; ability to handle sensitive information and maintain strict confidentiality.
  • Excellent leadership, communication, and managerial skills.  Strong written, verbal, telephone, and interpersonal skills. Excellent organizational skills and attention to detail.
  • Computer skills: Microsoft Office, Adobe Creative Cloud – including but not limited to – Photoshop and Illustrator, Luminate and/or Drupal, comfort with utilizing virtual meeting platforms for internal and external meetings. Salesforce experience is a plus. Proficiency with Video Conferencing Software is a must.
  • A comfort level with technology that includes a desktop or laptop computer, databases, and high volume of email messages is important.
  • Ability to travel extensively including but not limited to your region, Home Office locations and attendance at Association events as required or requested.

Additional Information


The ALS Association provides employees with a comprehensive and competitive benefit package.  We are pleased to offer the following to our employees:

  • Medical Plan
  • Dental Plan
  • Vision Care
  • Healthcare and Dependent Care Flexible Spending Accounts
  • Life Insurance
  • Long Term Disability
  • Short Term Disability
  • Employee Assistance Program
  • Vacation, Sick Leave and Holiday Pay
  • 401k Plan
  • Voluntary Benefits (Pet Insurance, Critical Illness Insurance, Home and Auto Insurance and more)
  • Cell Phone Discounts
  • Personal Discounts (movie ticket, financial services, restaurants, travel packages and more!)
  • Business Casual Dress

How to Apply


  • Date Posted: June 6, 2022
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Health (Physical, Mental)