Manager of Marketing and Communications

The Heritage Foundation

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Job Summary

Would you like to work in downtown Franklin and make a big impact in the Williamson County community? Are you a marketing expert in search of a fulfilling role?  Would you like to work on a diversified portfolio ranging from historic preservation, education and fundraising to arts & entertainment, festivals and events, and downtown economic vitality? If so, your next job opportunity is waiting for you – come join us! The Heritage Foundation of Williamson County is actively recruiting for our next Manager of Marketing and Communications to support the Foundation and its three divisions: The Franklin Theatre, Downtown Franklin Association and Franklin Grove Estate & Gardens.

ABOUT THE HERITAGE FOUNDATION OF WILLIAMSON COUNTY

Since 1967, the Heritage Foundation of Williamson County has been dedicated to preserving Williamson County’s architectural, geographic and cultural heritage as well as promoting the ongoing revitalization of downtown Franklin in the context of historic preservation. Notable projects include The Franklin Theatre, Roper’s Knob, parts of the Franklin battlefield and the Old, Old Jail. The Foundation brings county history to about 3,000 school children each year through the Heritage Classroom program as well as walking tours of downtown Franklin. Events and festivals produced by the Heritage Foundation such as Main Street Festival, the Heritage Ball, Pumpkinfest and Dickens of a Christmas bring hundreds of thousands of locals and visitors to downtown Franklin each year. The Heritage Foundation owns and operates The Franklin Theatre, the Downtown Franklin Association, and the organization’s newest division and current restoration project, Franklin Grove Estate & Gardens. For more information about the Heritage Foundation, visit www.williamsonheritage.org.

 

The Marketing and Communications Manager is responsible for the implementation of the Heritage Foundation’s brand strategy across all owned and paid marketing and advertising platforms.  Responsible for shared services marketing support for the foundation and operating divisions (The Franklin Theatre, Downtown Franklin Association, Franklin Grove Estate & Gardens) to share and spread the organization’s message, appropriately tailored to internal and external stakeholders.

Job Responsibilities

ESSENTIAL RESPONSIBILITIES: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. Highlights of the role include:

• Implement the creative design and execution of Heritage Foundation and divisions’ brand strategy across all marketing platforms including but not limited to: websites and social media platforms, internal and external collateral materials, email and print pieces, large format advertising, radio and television, digital marketing etc.
• Be an active participant in planning and executing marketing campaigns to support individual divisions and departments of the Foundation.
• Manage and grow the Foundation and its divisions’ individual and collective presence on social media and other digital platforms creating and executing content, campaigns and lead acquisition.
• Create and manage written, visual and video content for internal and external brand storytelling and marketing communications including blogs, podcasts, newsletters, presentations, scripts, speeches and more.
• Manage multiple email databases and develop and execute strategic email marketing campaigns.
• Manage relationships with external agencies, artists, partners, and other external influencers as directed by the brand marketing strategy.
• Craft press announcements, manage media and public relations, and publicity for the Heritage Foundation, divisions, events, and productions.
• Develop and utilize reporting systems and analytics to track and monitor individual marketing campaign impact.
• Collaborate with fellow Heritage Foundation Leaders to confirm all events are appropriately marketed and supported, in accordance with budget, contract obligations, venue specifications, and operational needs.
• Contribute to and support a positive, creative and collaborative culture and continuously improve efficiency, communication and branded marketing products

Qualifications

Education and/or Experience:  Bachelor’s degree required, specialty of business or marketing preferred.  Minimum 5 years professional experience including at least 3 years’ experience in marketing

 Other Qualifications:  General knowledge of computer applications for the frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Must be able to handle multiple, simultaneous tasks effectively and efficiently.  Strong verbal and written communication skills required.  Must be detail oriented and organized with the ability to perform duties under pressure, prioritize workload, and timely meet deadlines. Must have the aptitude and ability to self-direct work. Ability to work irregular hours and weekends.

Additional Information

Benefits

How to Apply

If you are interested in this exciting opportunity, please submit your resume to hr@williamsonheritage.org. We look forward to hearing from you!

Details

• Date Posted: January 21, 2021
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Community Development