Director of Communications and Marketing

Benefits Administration

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Job Summary

Job Overview:

The Director of Communications and Marketing is part of the Division’s senior management team and is responsible for the planning, development and implementation of marketing strategies and internal and external communications campaigns as well as event planning and media relations for Benefits Administration. The Director leads a team which includes a public information officer, an outreach director, communication officers and a digital and print media manager/webmaster. The Communications Director, in conjunction with the Director of Operations, oversees an education and outreach program to retain, recruit and strengthen relationships with local education and local government agencies and their decision-makers.

Job Responsibilities

Key Responsibilities:

• Create, coordinate and implement comprehensive marketing and communications plans for benefits programs
• Use internal data, market research and customer feedback to inform and develop strategy
• Serve as spokesperson for Benefits Administration with a wide range of audiences, including human resources contacts, plan members and media
• Write and edit publications and documents, including employee communications, handbooks, annual reports, brochures, websites and other related materials
• Maintain communications with 900 agency benefits coordinators at more than 600 participating agencies regarding benefits and policies
• Coordinate events for specialized training and information sessions, benefits fairs and other program-related functions
• Oversee web-based communications including social media program
• Enhance relationships with public employers and recruit new agencies to the plan
• Write position statements, policy summaries and talking points
• Create presentations for community events, legislative hearings and related meetings
• Respond to media inquiries and requests for information
• Work with the Governor’s Office and other Departments to enhance public relations and outreach efforts

Qualifications

Minimum Qualifications:

Seven or more years’ experience in marketing and media relations, including experience working directly with the press; bachelor’s or advanced degree in business, communications, marketing, public relations or related field or experience; knowledge of health insurance and benefits, including common practices and procedures; experience in managing a team of creative, individual performers; high level of comfort with public speaking with small and very large groups; proven news writing/editing skills.

Additional Information

Benefits

How to Apply

To apply:

Please submit your cover letter and resume to Sherry.Buchanan@tn.gov

Details

• Date Posted: January 12, 2021
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Government