Digital Organizer

Tennessee Immigrant and Refugee Rights Coalition (TIRRC)

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Job Summary

The Digital Organizer will play an integral role in organizing and mobilizing our supporters using digital tools and online communities. They will help build our lists of supporters and activate our followers in advocacy campaigns and elections using social media, digital ads, texting and phone banking management, and relational organizing. The ideal candidate will show initiative and interest in learning new technologies and a patience and clarity for teaching them to volunteers. Digital Organizing is constantly changing, so our Organizer will be laser focused on knowing the latest trends and be constantly thinking of creative ways to connect with people online. 

 

Job Responsibilities

• Work with campaign owners to create and deploy social media content that advances advocacy and electoral campaign goals, and monitor social media inboxes to connect with members online and route inquiries to appropriate campaigns and departments
• Develop content (including graphics, gifs, and, if appropriate, short videos) for digital ads, then deploy those ads to reach targeted audiences
• Create and manage online events including registration, promotion, and execution using social media and video conferencing tools
• Create online action pages (petition pages, calls pages, etc.) using online advocacy management tools
• Assist in drafting and sending advocacy and fundraising emails and manage list building and segmentation through email marketing tools
• Manage SMS texting and relational organizing programs with an eye for improving outcomes, including writing scripts, training volunteers, and analyzing response rates 
• Use Voter Activation Network (VAN) to target voters, pull counts, manage scripts, manage lists, and export lists for import into other tools
• Create and manage web pages used for advocacy, community education, and organizing efforts
• Work to meet established metrics and goals to build our list through all channels including website, email, social media, events, and digital actions
• Create and run A/B tests for emails, ads, and text messages as appropriate; analyze the performance of ads, emails, and text messages, and adjust content and strategies accordingly
• Work with Strategic Communications Manager to respond to breaking news online

Qualifications

 

• 1+ years experience in field or online organizing, political campaigns and/or public relations, communications, and marketing 
• Fluency in English required with strong writing skills, fluency in another language preferred
• Belief in TIRRC’s mission; experience in immigrant rights and/or social justice movements preferred.
• Demonstrated ability to work on deadline, be highly organized, work with little supervision, and maintain accountability and strong communication with others in collaborative projects
• Experience or interest in basic graphic design
• Experience with or willingness to learn Google Suite, social media platforms (Facebook, Instagram, Twitter, HootSuite, etc.); customer relationship management, email marketing, and online advocacy tools (Salsa CRM and Salsa Engage); SMS texting and relational organizing tools (Hustle, ThruText, Reach, etc.); video conferencing and webinar tools (Zoom, etc.); and other digital tools as needed
• Familiarity with or willingness to learn the Voter Activation Network (VAN)

Additional Information

Benefits

How to Apply

Immigrants, refugees, and people of color strongly encouraged to apply. 

Please submit resume and cover letter to jobs@tnimmigrant.org.

 

Details

• Date Posted: October 20, 2020
• Type: Full-Time
• Job Function: Information Technology
• Service Area: Other