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The YMCA of Middle Tennessee

Communications Specialist

The YMCA of Middle Tennessee


Job Summary

Consistent with the Christian mission and vision of the YMCA of Middle TN, and in cooperation with other YMCA staff, under the direction of the Director of Content Marketing, the Communications Specialist’s main role is to provide hands-on support for the communication needs of designated YMCA locations. This position will assist with all center-specific member communication and drive engagement through effective and strategic use of existing communication tools, including email and social media.

Job Responsibilities

  • Models the YMCA core values: Caring, Honesty, Respect and Responsibility
  • Responsible for creating center-specific e-newsletters by developing underlying strategy for topic selection, collecting necessary information, crafting appropriate messaging and deploying timely communications
  • Write and produce compelling stories, blog posts, social media, videos/multimedia and other content as required to drive member engagement and retention
  • Collaborate with key staff at select locations to identify opportunities to improve the member and program participant experience, and achieve member engagement goals through the strategic use of existing digital communication tools
  • Support program-specific email communication needs, as capacity allows
  • Support the organization’s public relations efforts as assigned
  • Serve as designated Voice of the Customer (VOC), providing insight to Marketing and Operations regarding what the customer wants, how they want it and how they respond to our marketing and communications initiatives
  • Assist in reporting of email and social media data to help inform audience engagement strategies
  • Serve as liaison between centers and association marketing and communications department; develop localization strategy guided by association editorial calendar and provide feedback to association content team regarding any existing gaps or opportunities
  • Provide quality control for on-and-offline promotional materials, insuring adherence to brand and voice guidelines
  • Write and produce compelling stories, blog posts, social media, videos/multimedia and other content as required to drive member engagement and retention
  • Support additional initiatives to further the mission and cause of the Y, as identified by the Director of Member Communications


  • Passion, enthusiasm, and commitment to the mission and cause of the YMCA
  • Strong interpersonal and communication skills and the ability to relate effectively to diverse groups of people from all social and economic segments of the community
  • Must present a professional image and possess conflict resolution skills, and demonstrate sound judgment and initiative
  • Strong writer who understands what makes a great story (professional writing samples will be required of serious candidates)
  • Experience writing/producing to a brand’s voice, style and messaging standards
  • Excellent problem-solving skills, a listen-first mentality and the ability to prioritize based on understood organizational goals and expected ROI
  • Must be highly organized with the ability to work under pressure and handle multiple tasks and deadlines
  • Must be able to maintain confidentiality of information
  • Proficiency in email marketing platforms, basic HTML, video shooting/editing, and Adobe Creative Suite preferred
  • Proficiency in Microsoft Office Suite and other software programs, as well as the ability to use most office equipment is required
  • Ability to travel to multiple locations and ability to work a flexible schedule, including occasional evenings and weekends
  • Minimum 18 years of age
  • Bachelor’s degree in journalism, communications, marketing, or related field preferred
  • Two years experience writing for a publication, news outlet, or website required
  • YMCA experience preferred

Additional Information


For more information about working for the YMCA of Middle Tennessee, please visit

How to Apply

Click HERE to apply online no later than August 1.


  • Date Posted: July 14, 2021
  • Type: Full-Time
  • Job Function: Communications / Marketing / PR
  • Service Area: Children / Youth
  • Salary Range: $1,668 - $2,085 per pay period, depending on experience (26 pay periods per year)
  • Working Hours: Monday - Friday