Communicating Your Organization’s Mission: Brand Strategy for Nonprofit Fundraisers (In-Person)

(*CNM will continue to follow public health guidance to minimize COVID-19 transmission at in-person events. You will be notified in advance of CNM’s COVID-19 mitigation policies. CNM reserves the right to move in-person workshops to Zoom or an alternate location if public health conditions or other logistical considerations warrant.)

Facilitator: Stephanie Simkin 

Communicating well with donors and supporters is always critical to your mission success. How do you ensure that you’re connecting with the right donors to sustain and scale the impact of your vital work during uncertain times? In this workshop, learn how to break through the noise by creating a clear and focused narrative that builds on your mission and engages the right supporters. We’ll discover the components of a strong brand, define your organization’s brand identity, and refine your core message. Leave the session with a foundation for all your communications, along with tools and strategies for maintaining a consistent brand and writing effective content. 
 
Learning Objectives: 
•    Understand the specific components of branding 
•    Create a framework for strategic branding and communication  
•    Build a foundation for strengthening communication of your organization’s mission 

Note: This workshop can be used as an elective for all CNM Certificate programs requiring additional electives for completion.

*Workshop times are Central Standard Time.