Introduction to The Big Payback (online)

What is The Big Payback, and how can your organization use it as a tool to bolster your fundraising efforts?

In this session, participants will receive an introduction to marketing for The Big Payback. We will walk through the basics of The Big Payback tools, and learn about the latest guidelines. Attendees are encouraged to review the website for available resources prior to attendance. Additionally, we will review previous campaign fundraising successes for a various sized organizations, providing steps for achieving similar results. Lastly, participants are encouraged to bring their campaign ideas. We will establish an initial campaign fundraising outline that can be used to guide the The Big Payback 2020 plan, that will integrate into the organization’s larger fundraising and / or marketing plan.

Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.

Topics Addressed: marketing planning, social media, content development / storytelling

Course Level: beginner / intermediate

Who should attend: marketing, communications, pr, development leaders, executive directors, or board volunteers that support marketing initiatives

Method of Facilitation: hands-on, individual and group presentation, discussion, interactive

This work will amplify the impact of nonprofits by helping participants:

• Develop the marketing foundations for The Big Payback campaign
• Outline their campaign plan
• Review the success points of previous campaigns