The Big Payback is right around the corner! Do you have a campaign strategy that will support your fundraising success?
When it comes to compelling messaging, you’ve likely heard that content is king. It still is, particularly when it’s relatable, inclusive, and effective. In this session, participants will explore a variety of content development methods that they will then outline in a content calendar that can be used for The Big Payback. You will leave with a content plan and fundraising tools for implementation, and there will be devoted time to develop content as well.
Participants can attend this single session or use it to build on the Introduction to Online Giving online course. Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.
Learning Objectives:
• Produce written, photo, and/or video content for The Big Payback
• Navigate hacks and resources to develop content that is relatable
• Measure the effectiveness of their campaign
• Understand how to develop content for a variety of audiences
Suggested Career Path:Community Leader (Volunteers, Board Members, leaders within a community) and anyone involved with fundraising or marketing for The Big Payback
