The term “Branding” is much more than a buzz word reserved for PR professionals. It is a term that encompasses everything an organization wants to achieve, and is directly related to an agency’s success. Every time a potential donor, client, volunteer or employee considers your organization, they are evaluating and judging the value of your brand. What they know, or believe they know, about your nonprofit may be the most important thing they consider when choosing where to invest their time, money and energy.

The Center for Nonprofit Management works with organizations to evaluate and improve brand strategies, with special attention paid to the unique needs and resources of each individual nonprofit. Successful visuals, positioning statements, voice and perspective are accomplished through careful analysis, market comparisons and creative brainstorming with staff and volunteer leadership. The work of our consultants to accomplish your goals will be tailored to your organization’s budget size, history, and experience.

Client Stories

“What words, colors, symbols identify your organization? Getting your agency's message out takes careful planning and coordination. Kim Carpenter Drake, CNM Consultant, is a master at helping create brand images and messages. Kim worked with our Communication Committee to provide the education and group process to create a communication plan.  Kim is a creative and fun consultant that brings the best ideas from everyone in your group. She tailored her consultation service to meet our needs and constraints and refine our brand image. It was a very positive experience - thanks Kim”

Vicki Beaver
Nurses for Newborns of TN